Manager Brand and Product Marketing

Job description / Role

A new position has become available for an experienced manager within the Brand and Product fields. This role will be a key component for Qatar Airways Head Office Marketing team, to be based in Doha Qatar

The Manager Brand and Product Marketing is responsible for managing and directing the brand and product marketing objectives of Qatar Airways. This role is responsible for developing integrated corporate brand and product marketing programs for Qatar Airways across the trade and consumer channels. This role also provides marketing and brand support for internal departments within the Qatar Airways group.

A key area of responsibility is the management of external creative agencies and is the key liaise point between internal stakeholders and external creative agencies.

ACCOUNTABILITIES:

Strategic:
- Develop the airlines brand marketing strategy to determine key messaging and areas of differentiation for Qatar Airways to build brand equity and brand value. Develop strategic relationships with creative agencies to ensure excellence and innovation in the creative delivery of our marketing programs and campaigns. Continue to position Qatar Airways as a premium, world leading international airline whilst maintaining the integrity of our Qatari heritage.

Operational:
- Develop integrated HO brand campaigns ensuring consistency of messaging and imagery in all key communication channels, Ensure brand campaigns are launched on time within approved budget. Effective deployment of corporate brand materials to our media partners and regional marketing teams, Develop corporate marketing and brand assets for utilisation across the business, Develop marketing and brand campaigns for internal stakeholders ensuring campaign and asset deliverables are provided on time and within budget, constantly look for improvement on the marketing deployment processes to improve effectiveness, marketing spend efficiency and speed to market.

Management:
- Establish the teams objectives and priorities to align with and support business objectives. Regularly evaluate the department or teams objectives, plans, procedures and practices and make appropriate changes if needed. Oversee supervise employees, Direct daily activities, recruit, train develop and discipline to ensure a high standard of service delivery. Ensure effective communication and stakeholder management, Key internal stakeholders include: Product Development, Events/Exhibitions, Sponsorship, Nationalisation, Human Resources, Corporate Planning, Ground Services, Safety & Security, HIA and Cargo. Sharing of best practice and marketing case studies within the marketing team.

Leadership:
- Train and develop employees, for proper succession planning and risk management, provide strong direction to the team and encourage seeking new marketing opportunities and continuous learning, Defines standards and mobilises resources within team to respond swiftly to market opportunities. Engages with the brand marketing team and creative services team to achieve effective outcome and results, Communicate at a senior management level as well as with peers across the organisation to build strong collaborative relationships across all stakeholders. Train Qatar staff in the duties above; perform other department duties related to his/her position as directed by the Head of Department.

Budgeting:
- Participate in the annual budgeting process by ensuring marketing plans and CMCs are submitted on a timely basis within project timelines. Directly manage budgets for new brand marketing projects, creative development processes and tools and large strategic projects, Provide recommendations on the management of internal stakeholder budgets.

Requirements

The successful candidate will have at least a Bachelors degree, preferably in a related field such as Marketing, Business Studies or Communications. Having a Masters degree will be advantageous to your application.

You will have a minimum of 7 years job related experience in marketing, brand or product, ideally both. It is preferred that you have marketing experience in the airline, travel or hospitality industry with experience working in a client service role within a creative agency.

It is essential that you are able to work under pressure in a highly charged working environment, perform to tight deadlines and work on multiple projects effectively. You will be working in a multi-cultural and fast paced environment.

Having excellent command of both oral and written English is essential, whilst being proficient in Arabic language (verbal and written) is advantageous but not essential.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.