Manager - Media, Planning and Research

Job description / Role

Manager - Media, Planning and Research - Qatar Airways - Doha

The Manager, Media, Planning & Research position will be a key component of Qatar Airways Marketing structure, providing an opportunity for the successful candidate to have a real impact within the World's 5 Star Airline.

The position will be responsible for managing the global media plan, corporate research programmes and marketing activity planning. A focus for the position will be for developing the global media plan for key campaigns which includes buying and planning media directly with global media suppliers and managing global media agencies.

Another aspect of this role also involves in managing research programmes for the Qatar airways group which includes managing and directing research agencies in key markets.

An additional key area of responsibility is marketing activity planning for the corporate marketing calendar and ensuring organisational governance and process compliance. The role plays a key part in ensuring the smooth operation of the marketing function and compliance with Qatar Airways organizational processes.

Strategic:
- Develop the airlines global media strategy to effectively communicate Qatar Airways brand and marketing messages to the relevant target audiences. Develop strategic relationships with media suppliers and media agencies to optimise our media budgets and achieve innovation in the communication of our marketing messages and campaigns, Continue to position Qatar Airways as a premium, world leading international airline across all markets we operate in.
- Ensure the master Qatar Airways marketing calendar is integrated across the global media channels and HO campaigns are coordinated and planned to achieve maximum impact throughout the year. Integrate results from our customer satisfaction measurement tools and research programs into the organization by working with key internal stakeholders on providing recommendation and solutions.

Operational:
- Develop an integrated global media schedule to ensure consistency of campaign and messaging throughout the year, Stay abreast of media development, media analysis and media trends. Negotiation with media suppliers and media agencies to achieve maximum utilization of media budget, Co-ordination of marketing campaigns to ensure maximum share of voice throughout the year, management of marketing projects.

Management:
- Establish the teams objectives and priorities to align with and support business objective, regularly evaluate the department or teams objectives, plans, procedures and practices and make appropriate changes if needed. Ensure effective communication and stakeholder management, key internal stakeholders include: Procurement, Contracts, Finance and Corporate Communication, Management of global media suppliers and agencies.
- Train and develop employees, for proper succession planning and risk management, Provide strong direction to the team and encourage seeking new marketing opportunities and continuous learning.

Requirements

To be successful in this role you will need to have a Bachelor Degree or Equivalent in Marketing, Business Studies, or Communications. You will have a minimum of 7 years job related working experience, 7+ years marketing experience required in a multi-national corporate and /or planning role in a creative or media agency.

We are particularly interested in candidates with a strong media industry background e.g Print, TV, Digital

Middle Eastern experience or international experience gained working with a multi-cultural work environment. Working in cross-functional teams, Experience working in a head office of a multi-national company, Preference will be given to those who have marketing experience within a dynamic, fast paced consumer goods or services organization, and working in a planning role within a creative or media agency.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.