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Job description / Role
As the Marketing manager you will be responsible for maximising brand exposure, strengthen the presence within a Retail/Mall environment.
Reporting to: Operations Manager
Main Responsibilities:
- Increase national and international PR exposure through the use of digital and non digital marketing channels.
- Develop, nurture and maintain partnerships with industry and government bodies.
- Lead and manage any promotional/ marketing events.
- Conduct research and competitor analysis to aid in assessment of brand positioning in the market, using this to then set strategies and objectives on a regular basis. Obtain Demographic Intelligence, competitor research on like properties in Qatar, UAE and GCC, together with general real estate news that could impact on brand (leasing / retail / development).
- Promote and reinforce brand image.
- Manage and oversee all marketing related communications both external and internal.
- Develop, execute and oversee marketing campaigns
- Budget management of campaigns in line with overall marketing budget: effective utilization, execution and cost control of marketing and marketing related activities
- ROI analysis required on each promotion and relayed to the business.
Travel requirements: Occasional travel across the GCC
Requirements
- BSc in Marketing, Business Management, Advertising, Mass Communication or a relevant field.
- Minimum of 4 years retail, consumer, leisure or hospitality marketing experience preferably working with malls.
Specialist knowledge:
- Commercial acumen
- Project Management
- Budget Management
- Attention to detail
- Good interpersonal skills
- Ability to work to deadlines and stay calm in pressure environment.
Soft Skills and Personality traits:
- Strong working knowledge of retail marketing, strategic planning and program implementation, including website, media messaging and social media.
- Knowledge of Marketing Retail Developments (Retail Malls / Shopping Centers / Mixed Use Developments) within the GCC.
- Prior experience of Regional Mall / Shopping Centre Marketing.
- Ability to develop and implement successful communication strategies.
- Creative thinker with the ability to identify and harness new opportunities and challenges through effective planning.
- Strong management & interpersonal skills.
Language Fluency: Fluent in English, Arabic will be an advantage.
About the Company
Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.