Marketing Manager

Job description / Role

Marketing Manager - Qatar Aircraft Catering Company - Qatar - Doha


To conceptualise, plan, supervise and execute all marketing and corporate communication activities of Qatar Aircraft Catering Company (QACC) premises. This role will lead, guide and extract the best practices from the support staff in order to deliver efficiently all the relevant communications (internal and external) that will assist the Senior Management in achieving the established sales budgets.

To be effective in this role, you will need a relevant Bachelors degree combined with a minimum of seven years of experience in a similar role with exposure to brand or trade marketing. You will need proven capability in campaign development and management and must have prior exposure to PR/loyalty/Event/Market Research management.

An excellent understanding of marketing concepts, media planning and ATL/BTL activities is required. You will need to be fluent (written and oral) in English to perform this role.

Requirements

Operational
- Be responsible for the strategic planning including corporate positioning, customer segment selection and geographical allocation of marketing budgets to penetrate existing markets and develop growth markets
- Produce annual promotional budget/ calendar for the business ensuring maximum utilisation of budgets and fair allocation of space /time between vendors
- Conduct competitor and market analysis to drive business opportunities and identify areas for growth and product development

Reporting
- Timely submission of monthly management reports
- Computing comprehensive all promotional reports and management reports
- Identifying new systems and avenues to facilitate and promote the business

Management & Leadership
- Establish the department or teams objectives and priorities to align with and support business objectives
- Regularly evaluate the department or teams objectives, plans, procedures, and practices, and makes appropriate changes if needed

Development
- Train Qatari staff in the duties above
- Perform other department duties related to his/ her position as directed by the head of the department

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.