Onsite Digital Head / Digital Content Manager (E-Commerce Portal)

Job description / Role

• Develop and ensure implementation of copywriting and content strategies for a variety of digital platforms.
• Work with editorial and marketing teams to drive SEO in content creation and programming
• Recommend changes to website architecture, content, linking to improve SEO positions for target keywords
• Optimize web/app content for search engine marketing
• Update latest trends in digital content development
• Track, report and analyze website and PPC initiative and campaigns
• Perform "Keyword" discovery, expansion and optimization
• Implement search engine optimization recommendations

Requirements

• Bachelors - IT or Digital Marketing
• 3-5 years in retail business preferably E-commerce / E-business
• Experience handling campaigns, website traffic analysis
• Experience handling / using / designing E-commerce platforms
• Strong knowledge of Google Ad words, Google Analytics, Social Channels
• English proficiency & Arabic (advantage) + Strong communication & presentation skills
• Must be able to work seamlessly on MS Office application. Especially MS Excel

About the Company

A large hypermarket chain in Qatar