Regional Marketing Manager

Job description / Role

Regional Marketing Manager - Eastern Europe - Qatar Airways - Doha

In this role, you will be responsible for cascading corporate marketing policies and strategies to the region and local markets within the assigned region so as to deliver consistent, seamless an d carefully targeted marketing programmes through the outstations. You will ensure continuous professionalisation of the marketing function and will develop well-articulated annual marketing plans per the local market. You will also initiate and coordinate marketing initiatives between head office and the local markets so as to deliver targeted marketing programs resulting into a consistently improved market position for QR.

Specific accountabilities include:
- Developing, implementing and controlling integral marketing plans contributing to the commercial results of the region
- Evaluating all potential market opportunities and threats and providing recommendations
- Working with all stations in the region to help build the QR brand and maintain brand consistency, on all communications
- Ensuring loyalty program and ecommerce strategies are deployed according to agreed and orchestrated marketing strategies
- Coordinating annual marketing plan and budget in relationship with central marketing and the local station

Requirements

To be successful in this role, you will need a relevant bachelors degree combined with seven years of experience in a similar capacity.

Exposure to the travel and/or airline industry would be well regarded. Knowledge of brand or trade marketing, ecommerce and digital marketing strategies and good numerical ability to calculate ROI is required.

You will be an exceptional communicator with sound relationship building and project management capability. Fluency (written and spoken) in English is a requirement for this role.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.