Senior Direct Marketing Officer

Job description / Role

Senior Direct Marketing Officer - Qatar Airways - Doha

The Senior Direct Marketing Officer is responsible for providing assistance in managing the airline's global email marketing programme. The key objective of this role is to devise, plan, implement and execute email marketing strategies and tactics in order to meet the aggressive revenue and acquisition targets.

On the tactical front, you will be managing high-visibility email marketing campaigns reaching out to millions of customers every day, ensuring relevance, engagement, retention and best-in-class servicing. You will be liaising with Ecommerce managers from 80+ countries to deliver optimised email marketing for each country and region. You will be creating and managing databases, identifying new customer segments, optimising content, running A/B split tests and evaluating performance.

On the strategic front, you will help devising and executing the airline's marketing strategy to drive transactions (sales & services) and to strengthen the brand positioning. You will write business plans to run sales and email acquisition campaigns, identify, acquire and on-board new technologies, build automations and create processes to improve coordination with internal and external stakeholders.

Requirements

You must have experience in devising email marketing strategy, running email marketing campaigns and programs and have strong analytical and database management skills.

To be successful for this rule, you must have following requirements:
- Bachelor degree in marketing, Ecommerce, IT or relevant field.
- 5+ years of work experience
- Proven experience working with industry tools like ESPs (specially Responsys), web-analytics (specially Omniture Sitecatalyst), CRM (specially MS Dynamics) and marketing automation platforms.
- Excellent written communication skills.
- Experience in marketing copy writing
- Experience in requirements-gathering and documentation for technical projects
- Proficiency in using MS Excel and Access
- campaign analysis

In addition, experience in the following areas will be a definite advantage:
- Online travel or airline industry work experience
- HTML
- Photoshop
- Dreamweaver
- SQ

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.