Senior Marketing Manager - AFGRE

Job description / Role

Senior Marketing Manager - AFGRE - Qatar Festival City - Doha, Qatar

Purpose: To develop and implement the Doha Marketing Strategy through the construction, pre-opening and post opening phases of the mall development. These strategies to incorporate all stakeholders and cover advertising, PR, Event Management & Customer Service at the appropriate phase of the Mall development cycle to ensure effective reach to the target audience and maximisation of the Mall brand positioning.

Description:
- Marketing strategy planning and budgets / Media & Advertising plans – sets yearly strategies and plans for each stage of the mall development
- Develop a marketing plan for the mall opening, covering resources, procurement, stakeholder management, footfall sales objectives and opening event plan. Proactive consultant and contractor management to deliver the outcomes.
- Communication – communicates with key stakeholders including owners, retailers, shoppers and the industry during the Mall development.
- Market Research & Intelligence – ensures that competitor research on like properties in UAE and GCC is accounted for, together with general real estate news that could impact on brand (leasing / retail / development / RERA / government regulations updates etc). Market research to determine requirements for new business
- Website / Online Digital Activation – Ensures at all times that the DFC website is up to date, takes into account new technologies & trends and builds the strategy
- Public Relations – working together with the PR Manager to promote and create newsworthy items to increase the AVE and awareness of DFC within the media
- Measurement – ensure all marketing activities are measured against pre-set objectives

Requirements

- Bachelor degree in marketing / business or related field or equivalent professional qualification
- Digital and online activation awareness
- Minimum of 5-10 years in a marketing or business related discipline in real estate / retail marketing
- Minimum 3 years local experience or 2 years in the GCC region.
- Experience in working with external agencies, events, PR and advertising

Job-Specific Skills:
- Arabic Speaker is preferable

Behavioural Competencies:
- Excellent attention to detail, written and verbal skills
- Ability to work within a team environment
- Able to motivate and lead staff
- Ambitious & goal orientated
- Adaptable and innovative thinker / Works well under pressure
- At home with the media

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.