Social Media Specialist

Job description / Role

Social Media Specialist

The Social Media Specialist will be responsible for planning, implementing, and monitoring the company's Social Media strategy to increase brand awareness, improve Marketing efforts and increase sales.

What's in it for you:

- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

- Develop, implement, and manage our social media strategy.
- Propose Social media plan for campaigns and analyse campaign outcomes in detail, using a variety of proprietary software application.
- Define the most important social media KPIs and ensure that all targets are met.
- Contribute in creating or updating social media training manuals, policies and procedures.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing and Sales teams.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Monitor user engagement and suggest content optimization.
- Swift response to all social media messages, comments.
- Attend all company events and work on expanding Doha Oasis.
- Perform any relevant additional duties and responsibilities as directed by Line Manager and Top management.

Requirements

Your experience and skills include:

- Bachelor's degree in digital marketing or any other related field
- Master's Degree or MBA is beneficial but not essential
- Minimum 5 years of experience in similar position with strong knowledge in media relations and relevant statutory requirements
- Professional training in the field of marketing, advertisement, business development and public relations.
- Effective communication and interpersonal skills
- Strong organizational and planning skills.
- Accuracy and attention to details.
- Fluency in English, Arabic and French is a plus.
- Sufficient understanding of Fashion, Entertainment, Hospitality and Luxury.
- Sufficient analytical skills.
- Customer Relationship management platform experience

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.