Brand Manager

Job description / Role

The candidate is expected to lead tactical execution of physician & consumer marketing programs for the CH family of products. This position will report to the Regional Head of Marketing Middle East and dotted line to the Gulf Egypt & Iran region Head. The EBM will work closely with the country sales team to execute the brand plans. The position requires a highly motivated individual who is able to work independently and collaborate transversally in order to accomplish complex deliverables with 70% of his/her time in the field.

Job Responsibilities:
- Lead Brand plans execution efforts in his/her assigned market across all professional and consumer touch points, in partnership with internal multi-discipline teams.
- Lead and develop physician advocacy efforts, while leading in market execution to build brand prescriptions among doctors through CH medical team & engaging HCPs and pharmacists through leading in market loyalty programs execution.
- Manage Speakers program, Plan and execute focus groups. Lead brand planning & execution for presence at key Congresses and Tradeshows.
- Lead DTC projects execution in collaboration with local authorities and local bodies to build a long term consumer brand loyalty.
- Lead market expansion initiatives including professional and consumer programs and projects. Participate in/lead projects execution across Physician and consumer marketing efforts as needed.
- Orchestrate trade marketing programs nationally for the OTC brands, to maximize awareness and trial through in-store communication and lead execution of compelling trade campaigns, including the booth and events.
- Manage competitive intelligence: evaluate market conditions and competitor data as well as implement marketing defense plan as needed.
- Lead brand development of KPI’s and ensure accurate and timely reporting to broader organization.

Requirements

- Pharmacy/Medical degree required
- A total of 5 years pharmaceutical experience, 2 years specifically in consumer healthcare marketing
- Demonstrated ability to understand and anticipate customer needs
- Understanding of local market, HCP’s programs and local relevant regulatory requirements for DTC healthcare communication.
- Strong project management skills
- Proven ability to cooperate transversally
- Exceptional communication skills in English. Arabic is preferable but not mandatory.
- Passionate, confident, articulate, and comfortable in team environment, able to spend 60% in field supporting team and executing marketing plans/programs and projects.
- Age not exceeding 35 Years, preferred in the beginning of 30s.

About the Company

SAED provides innovative workforce solutions, connecting human potential to the power of business. Incorporating the latest technology, detailed research and expertise to anticipate and facilitate the current outlook and potential growth of the Kingdoms labor market and the changing world of work.

SAED provides large scale long term strategies, with the aim of improving and adding to the Saudi labor market. By researching in detail and providing relevant insights into the people searching for employment, entities looking to employ and the future of work. Examining the labor market, planning and executing employment strategies and applying technology systems to assist in the Kingdoms economic development.