Brand Manager in Marketing

Job description / Role

Consumer Insight
- Synthesizing and sharing consumer learning
- Anticipating current and future consumer opportunities

Marketing Strategy
- Analyzing market trends and growth drivers
- Creating a vision of market and channel potential
- Anticipating competitor actions
- Providing input into the business planning process

Brand Communication
- Developing inspiring briefs
- Building successful agency team relationships
- Judging creative proposals
- Developing outstanding communication campaigns
- Evaluating communication effectiveness

Active Marketing Learning
- Seeking and applying marketing best practice
- Analyzing and capturing learning
- Promoting and communicating learning
- Experimenting to create new knowledge

Brand Activation
- Converting brand strategies into innovative activity plans
- Developing close marketplace connections with consumers
- Implementing consumer activation programs
- Driving brand visibility and channel presence
- Monitoring market developments and brand performance

Requirements

- High Personal Accountability
- Time Management & Work Organization
- Ability to work effectively with others
- Data Analysis
- Work Adaptability

Skills Related to the role:
- Excellent level of operating MS Office PowerPoint , Word, Excel & MS Projects
- Proficient Knowledge in Using Nilson Report Analysis Tool
- Efficient Business English Communication Skills

About the Company

Nashar Trading Company was established in 1941 by Sheikh Mohammad Ebrahim Nashar as a sole Trading Establishment. Its Commercial Register (97) is evidence that it is one of the oldest trading houses in the Kingdom.

In the beginning it imported commodities such as rice, flour, wheat, sugar, coffee and cardamom. In the late fifties it started importing and selling tinned food products such as tomato paste, milk powder, evaporated milk, cream and ghee.

When the founder passed away in 1971 the company was constituted as a Mixed Liability company under Saudi Companies Law. Since then the company has grown to become one of the leading importing, distribution and meat manufacturing companies, marketing its own brands plus a select portfolio of international brands.