Field Marketing Manager - Corporate Marketing

Alshaya

Saudi Arabia

Ref: GP435-3968

Job description / Role

Employment: Full Time

Field Marketing Manager - Corporate Marketing - Riyadh

The Field Marketing Manager plays a key role in facilitating and monitoring the implementation of the brand and corporate marketing campaigns in local markets, ensuring initiatives are locally relevant and compliant with local licensing regulations and company guidelines. You will provide the Corporate Marketing Department with local insight, assist in developing strategic and operational plans, managing execution and measuring results and develop and maintain relationships with local publishing houses.

You will specifically:
* Highlight local partnership and mall opportunities to the Partnerships / Events team
* Promote local Gift Card sales
* Provide feedback on the effectiveness of campaigns and mall initiatives to support central planning
* Apply commercial insight to challenge and support GRD in the re-negotiation of unfavourable license rulings
* Collate market-specific data relevant to the planning of the Annual Seasonal Events calendar
* Develop and maintain relationships with local publishing houses and share opportunities with Advertising and Media Buying team, including new media channels
* Ensure all activity is delivered in line with Alshaya's Vision & Values.

Requirements

* A university Degree in relevant subject
* A minimum of 7 years' marketing related work experience
* Good communication, management and organisational skills
* Fluent English & Arabic language skills.

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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Camp Manager salaries in UAE

Average monthly compensation
AED 12,500

Breakdown available for industries, cities and years of experience