Job closed
Ref: NP316-212
Job description / Role
Our client, a multinational food & beverage company, is seeking a Brand Manager in Jeddah, KSA.
Reports to Marketing Manager who sits in Dubai (must be willing to travel to Dubai once a month)
Key Responsibilities:
- The Brand Manager’s role involves developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy, formulating the brand’s long-term strategy and developing and executing marketing plans, define the brand’s pricing, packaging, advertising and promotion strategies and allocate the budget accordingly.
- The Brand Manager collaborates with Agencies, Sales, Operations and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
- Additionally, Marketing Manager takes a lead in managing vendor partners and communication agencies, and all aspects of their projects.
Key Result Areas:
- Ensuring high Brand Health for the product, by improving and increasing awareness of the product, improving customer mind share in existing customers and creating mind share with new customers,
- Ensuring trials of the product in targeted channels.
- Increase customer loyalty towards the product by educating the consumers on the features of the product and its benefits from time to time
- Primary and secondary sales achievement
- Market Share growth
- Timeliness of launches
Requirements
- Must possess at least 3 years FMCG experience in a multinational company.
- Qualification: Post-graduation preferably in business administration or marketing
- Must be fluent in English (& Arabic is advantageous)
- Middle East experience is a must
About the Company
Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.
We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.