Junior Brand Manager

Job description / Role

Retail & Corporate customer and market Understanding
- Builds a holistic understanding of Retail costumers
- Anticipates current and future Customers opportunities and trends
- Understanding Consumer & behavior in the respective category (how many people buy? How much do they buy?)
- Understand corporate & Retail Customers and their channels
- Ability to generate insights for Market Deployment based on consumer/customer understanding

Activation
- Ability to Apply the 6 P's related to Activating the brand
- Support in Driving the adequate Jobs to be Done
- Tracking of the Jobs to be Done

Category Building Plans
- Category Value Driver Understanding
- Anticipates Competitor actions
- Ability to develop rigorous & detailed activation/Market deployment plans
- Ability to implement marketing plans flawlessly within the agreed cost & time parameters
- Consistency in doing the post evaluation/measurement after launch/plans

Implementing the 360 IBC - Retail and corporate
- Support in Building an integrated communication approach around a 360º brand communications idea
- Uses brand activation to meet marketing objectives where it is the most efficient communications tool
- Executes communication material in Digital and social media
- Executes communication material in Traditional Channels and own outlets
- Builds outstanding productive relationship with BTL agencies
- Writes inspiring BTL briefs
- Judges creative proposals and develops outstanding executions in the area of BTL

Brand Marketing Planning
- Analyses and understands the drivers of brand growth, across all the 6Ps including brand health and performance of marketing support activities and develops recommendations and plans to deliver growth
- Leads the business and focuses energy and resource to deliver the key business building activities required to meet the business and vision goals
- Applies Market Research in identifying business opportunities and decision making

Monitors progress and takes action
- Monitors the key indicators and drivers of brand performance (the 6Ps)
- Develops appropriate solutions and adjusts the plan

Requirements

- Based in Saudi or has the Saudi experience
- Ideally to be in the automotive industry, or FMCG, or Retail.
- Minimum 3 – 5 years of work experience in Marketing and Brand Management.
- He/she require the ability to drive and execute marketing plans
- Must be a university graduate in Marketing or equivalent
- Excellent communication skills in Arabic and English

About the Company

Human Capital House was set up in the year 2013 with a vision to be a progressive talent acquisition partner for organizations within the local and regional market in the Middle East.

As international markets get ever demanding, corporations globally are presented with the challenges of attracting the right talent. Human capital retention and recruitment remain a critical factor to the success of any company. Strategic decision to recruit the right talent is a key issue to organization as wrong candidate selection can potentially be disastrous to their efficiency.

The critical aspect of choosing the right individual with the apt experience and knowledge becomes more crucial as he/she would need to share the ambitions of the employer, while fitting in to the new culture. Human Capital House has both the experience and expertise to help its clients make the right choice of selection. From understanding client requirements, through identifying and assessing the candidates, our systematic approach strives to ensure successful executive recruitment.