Market Research Analyst

Job description / Role

• Comprehensive usage of data across user and shopper, insights, research, surveys. Deep analysis of data and creation of story from data analyzed. Identifying the gaps in the market, gaps in the plan, future sources of growth and ultimately “How to Win"
• Developing market intelligence techniques and analyzing the market in terms of competition, market size, market growth, market share, market trends, consumer insights, user insights, shopper insights, substitute products, and pricing. Turning data into analytical stories further utilized as base for recommended actions along with strategy development.
• Setting budget for Marketing Research in coordination with the Marketing Manager & Finance Department through the detailed analysis of expenses and proactive identification of forward expenses/savings. Control the financial performance of the department and keep it within the set budget.
• Preparing comprehensive clear briefs and commissioning research to optimize information gathering including writing, managing distribution of surveys/questionnaires and moderating focus groups.
• Use data driven decision making tools and controlled testing environments to study and evaluate various different product and route to market strategies, launch incentives, sampling, market penetration, pricing, incentives, retention, visibility, etc.
• Leading benchmarking studies for all company activities and competitors and analyzing these studies to identify the company position in the market. Interpreting data to identify patterns and solutions to improve company understanding and aid development of existing and new products.
• Following up on market research activities for the company products to investigate market trends in the KSA, countries of operation and global trends.
• In-depth and continuous interactions with broader teams, in particular commercial sales and key customers. Reach out, listen and understand feedback from commercial team and key customers on a regular basis both formal and informal approaches.
• Creating tracking program to monitor market landscape and brand performance by using appropriate data sources e.g. Nielsen, Kantar, EPOS, Sales data, etc. Provide accurate and timely updates to management.
• Presenting results and findings through both summary and detailed reports and presentations to communicate to all relevant stakeholders clearly and concisely. Timely and flawless execution of research and reporting.
• Preparing periodic reports with respect to the activities and achievements to be submitted to direct manager and other relevant stakeholders for review.
• Conducting field visits to the different locations and outlets, conducting necessary surveys, analyzing these surveys and providing suggestions based on information/insights collected.

Requirements

• Bachelor degree in Marketing and/or Business Mgmt, Economics, Mathematics, Statistics, Psychology, Sociology.
• 6 years of experience in a related field
• Knowledge in the use of analytics, user research and business cases to drive data based decisions to improve the overall business.
• Proactive with ability to work independently across multiple groups (Internal & External) and on multiple initiatives simultaneously.
• Enjoys working in a fast paced and evolving environment.
• Likes a challenge, logical and rational.
• Growth mindset, desire to learn and grow.
• Results driven, takes pride in achievement.
• People orientated, excellent active listening and observation skills with ability to extract information from diverse groups.
• Excellent written, verbal, reporting and presentation skills.
• Exceptionally proficient in interpreting, analyzing, understanding trends and presenting research data.
• Strong believer in accuracy and attention to detail.
• Very good organizational skills.
• Ability to use initiative, creative and strong problem solving skills.
• Continually updating knowledge on market research methodologies
• Very Good command in Arabic & English Languages

About the Company

Al Rashed Food Company Limited was formed to realize a far reaching vision and business strategy of its founder, Sheikh Rashed Al Rashed. It was established in 1991 under the name of Al Rashed Bakeries as a major supplier of high-quality, wholesome baked goods. Further, as part of its expansion plans, it introduced several specialty products in the market at affordable prices, making Al Rashed a household name in the Kingdom of Saudi Arabia and around the GCC.

The company started its operations in 1991 with the production of bakery items such as bread, buns, rolls and more and has since, added other specialty bakery products along the lines. In 1993 Al Rashed Bakeries became the sole supplier for the global food giant, McDonalds, which was soon followed by KFC, Hardees, Burger King, Subway, Quiznos, and several other popular brands. The automatic puff and cake line was opened in 1995. A new bun line was opened in 2000, followed by another bun line in 2008. To meet the increasing demand for quality flour tortillas, new flour tortilla lines were opened in 2009 and 2010.

In the last 20 years of its operations Al Rashed Food Company Limited set up one bread line, two bun lines, two flour tortilla lines, and one automatic puff and cake line, catering across the Kingdom of Saudi Arabia. In future, Al Rashed is going to add to the existing lines a modern automatic tortilla chips and waffle line that will meet the demand for good quality, tasty snacks.