Marketing Assistant GM - Automotive

Job description / Role

Objectives: Manage day-to-day marketing programs and activities so that they meet the organization’s short and long-term business objectives, comply with regulations and standards, and protect the organization’s public reputation.

Main responsibilities:
- Develop and implement marketing plans for the organization’s products/services in order to meet established sales or market share targets.
- Conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns; and monitoring sales performance.
- Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.
- Define advertising objectives, recommend choice of media, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.
- Select, and manage ongoing relationships with, external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets).
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
- Liaise with other functional and operational area managers (particularly in sales, customer service, production, research and development) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.
- Lead, direct, evaluate, and develop a team of marketing professionals to achieve established sales and profit goals.

Requirements

- University (Degree)
- 8 - 12 Years of Experience in Saudi Arabia

Specialist knowledge:
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. See more occupations related to this knowledge.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. See more occupations related to this knowledge.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. See more occupations related to this knowledge.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. See more occupations related to this knowledge.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Soft Skills and Personality traits: Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making. See more occupations related to this skill.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. See more occupations related to this skill.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. See more occupations related to this skill.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents. See more occupations related to this skill.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.

About the Company

A growing Automotive company, ranked as one of the best 5 Automotive companies in the Saudi market, has the exclusive deal out of one of the famous automotive brands globally; including sales, services and spare parts.