Senior Brand Manager

Job description / Role

Our client is a leading Leasing, Car Rental, and Fleet Management Company in the Kingdom of Saudi Arabia. We are assisting them in recruiting a Senior Brand Manager.

Customer Marketing-Understanding - Corporate:
- Builds an holistic understanding of costumers
- Anticipates current and future Customers opportunities and trends
- Ability to generate insights for Market Deployment based on consumer/customer understanding
- Ability to come up with ideas to bring the brand alive in customer premises
- Understand Key Channels & Customers for his/her category
- Developing the Customer Marketing Plan
- Planning for Execution/ Implementation

Activation - Retail:
- Understanding Consumer & behaviour in the respective category (how many people buy? How much do they buy?)
- Ability to apply the 6 P's related to Activating the brand
- "Promotion" Scan (Proposition, Popular Culture, Alliances, New Communication Channels)
- "Price Scan" (New Price Points, Optimised Price Promotion, Trading Up, Elasticity)
- "Place" Scan (Customer "Initiatives, New Channels, Distribution, OOS, Visibility")
- "Proposition" Scan- Ability to market the local insight (Bring to "Life", Popular Culture, Seasonality, PR/Publicity, Local "Insight")
- "Product" Scan (Demo Devices, Sampling Strategies)
- "Pack" Scan (Seasonality, Insightful Sizes, Collectables)
- Creating the adequate Jobs to be done
- Tracking of the Jobs to be done
- Deploying Innovation

Category Building Plans:
- Category Value Driver Understanding
- Knowledge of an opportunity ( or opportunities) that will increase category value
- Knowledge of a threat (or threats) that will reduce category value
- Anticipates Competitor actions
- Identifies and analyses competition nationally, understands their impact on company and proposes national plans to counter their activity
- Ability to develop rigorous & detailed activation/Market deployment plans
- Creates a vision of market and channel potential
- Ability to implement marketing plans flawlessly within the agreed cost & time parameters
- Consistency in doing the post evaluation/measurement after launch/plans

Implementing the 360 IBC- Retail and corporate:
- Builds an integrated communication approach around a 360º brand communications idea
- Identifies local creative communications channel opportunities for maximum reach and efficient investment of funds to deliver objectives
- Uses brand activation to meet marketing objectives where it is the most efficient communications tool
- Executes communication material
- Translates regional and global content into local voice and implements integrated 360 campaigns to specific relevant channels
- With CD, develops customer specific material to exploit customer marketing plans within the prescribed communication guidelines
- Builds outstanding productive relationship with BTL agencies
- Creates and maintains productive working relationships with local support agencies such as PR, sponsorship, activation, channel
- Writes inspiring BTL briefs
- Writes briefs for local agencies for local exploitation; PR, sponsorship, customer marketing agencies (with CD), activation when necessary
- Judges creative proposals and develops outstanding executions in the area of BTL

Brand Marketing Planning:
- Analyses and understands the drivers of brand growth, across all the 6Ps including brand health and performance of marketing support activities and develops recommendations and plans to deliver growth
- Creates a future Vision for the brand within the category strategy definition
- Leads the business and focuses energy and resource to deliver the key business building activities required to meet the business and vision goals
- Managing resources and making adjustments to deliver Annual Plans and Profit Targets
- Applies Market Research in identifying business opportunities and decision making

Develops and launches consumer / customer initiatives (retail and corporate):
- Leads a multi-functional team to bring winning ideas to the market faster and better supported than competition

Monitors progress and takes action:
- Monitors the key indicators and drivers of brand performance (the 6Ps)
- Develops appropriate solutions and adjusts the plan
- Champions / leads the team to implement solutions

Requirements

- Brand manager, not brand developer.
- Should be able to manage a new brand.
- Must be Bilingual
- 4 to 5 years min of work experience in the field
- Must have a bachelor's degree in Marketing
- Must have GCC experience
- Experience withing car rental, leasing, and automotive business will be an advantage
- Proactive
- Team Player
- Excellent communications skills

About the Company

Human Capital House was set up in the year 2013 with a vision to be a progressive talent acquisition partner for organizations within the local and regional market in the Middle East.

As international markets get ever demanding, corporations globally are presented with the challenges of attracting the right talent. Human capital retention and recruitment remain a critical factor to the success of any company. Strategic decision to recruit the right talent is a key issue to organization as wrong candidate selection can potentially be disastrous to their efficiency.

The critical aspect of choosing the right individual with the apt experience and knowledge becomes more crucial as he/she would need to share the ambitions of the employer, while fitting in to the new culture. Human Capital House has both the experience and expertise to help its clients make the right choice of selection. From understanding client requirements, through identifying and assessing the candidates, our systematic approach strives to ensure successful executive recruitment.