Specialist - Digital Marketing

Job description / Role

Group Overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar Building Systems

alfanar Construction is classified as a Grade I contractor by the Contractors Classification Committee of the Government of Saudi Arabia.

alfanar Building Systems manufactures and markets a variety of building construction products and systems. .

The core manufacturing activities of the industries operating under alfanar Building Systems are:
- Façade cladding, glazing systems and architectural aluminum products
- Precast concrete products and architectural elements

Job Purpose

This position exists to perform digital marketing and initiatives efficiently, in timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Key Accountability Areas
- Implements digital marketing campaigns including lead generation, and remarketing campaigns on different platforms in coordination with sales and marketing teams.
- Executes organic search tactics for Google and other search engines like Bing
- Works with content and marketing teams to drive Search engine optimizatio "SEO" in content creation and promotion
- Executes a proactive social media content calendar that is consistent with the company's brand voice and supports the company's online and offline marketing and public relations efforts, including: brand awareness, sales initiatives and special events
- Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation and reengagement campaigns
- Engages with users across various platforms; where necessary act as the voice of alfanar customer service
- Monitors, response to and resolves social media-specific consumer inquiries/complaints in a timely and professional according to the SLA
- Monitors trends in social media channels, tools, and metrics and appropriately applies that knowledge to increase the effectiveness of the company's social media efforts.
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

Role Accountability

HR Proficiency:
- Ability to obtain updated soft and technical skills related to the job
- To have a vision and a plan for the career path and how to achieve it.

Delivery:
- Perform the planned activities to meet the operational and development targets as per delivery schedules.
- Utilize resources effectively to achieve objectives within efficient cost and time.
- Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:
- Solve any related problems arise and escalate any complex operational issues.

Quality:
- Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:
- Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:
- Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:
- Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Requirements

Academic Qualification
Bachelor Degree in Markting & Communication

Work Experience
2 to 5 Years

Technical / Functional Competencies
QA Key Performance Indicators
Advertising Market Research
Brand Marketing
Customer Relationship Marketing
Foreign Cultures and Markets
Joint Marketing
Market Analysis
Market Research
Market Segmentation Analysis
Marketing and Sales Strategies
Marketing Planning
Marketing Programs
Marketing Strategies
Telemarketing
Web Marketing

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.