Visual Merchandiser Manager

Job description / Role

POSITION DESCRIPTION DOCUMENT

BASIC INFORMATION

Position Title

Visual Merchandising Manager

Job Family

Retail Support

Function / Department

Retail (Visual Merchandising)

POSITION DETAILS

To be filled up as per the requirement of the business / unit / function / concept / territory

Grade

Reporting To

Corporate/Concept/Territory

Territory

Concept Name

(If Applicable)

LOCATION DETAILS

Please mention the correct office location of the position selected above and fill in the other geographic details

Base Location (City)

Country

POSITION OBJECTIVE

The job holder will be responsible for effective implementation of the brand visual strategy within retail stores in the territory. The job holder will be responsible for developing new ideas and processes to continuously evolve the brand visual implementations, keeping Landmark ahead of the competition both visually and commercially.

DO - Key Responsibilities

1. Territory Visual Merchandising Planning
- Ensure consistency across all Visual merchandising plans within the territory
- Support the Concept VM head with annual time line/ critical path planning for New season set up and brand update activity
- Collate and document feedback from stores for new ideas for product presentation and visual implementation
- Work closely with the marketing team in delivering a consistent brand image within the territory
- Obtain approvals from Concept for any design/art work done locally/independently for Panels, Backlits, Leaflets, Signs etc
- Manage and plan for the Non-Trading Items for the respective territory in consultation with Concept VM Head
- Ensure that Non -Trading Items are ordered within the allocated budget and not misused
- Prepare and send a monthly detailed report on Non Trading Items orderings to the Concept VM, if orders are placed locally/independently
- Conduct planning to ensure stores are frequently visited and monitored to maintain visual merchandising standards
- Conduct surveys/ monitor competitors and understand the latest trends in visual display

2. Instore Visual Merchandising Execution
- Ensure accurate execution of visual merchandising standards and guidelines
- Co-ordinate and guide stores on VM implementation based on store formats - large , small and medium
- Develop a communication network across stores to ensure any adhoc brand merchandising updates requested by head office are communicated to stores
- Manage and guide in-store merchandisers to meet all visual/retailing merchandising goals
- Ensure concept window and décor rollout is as per concept VM guidelines
- Ensure all store elements and housekeeping is done in line with the VM guidelines
- Ensure all stores are aware of brand, windows and mannequin updates
- Ensure all stores collate evidence of implementation
- Plan store visits in line with the needs of the business ensuring new stores, company projects and trials and new season set ups are all given sufficient time
- Document store visit feedback and a clear improvement plan for all stores
- Develop and train the In store visual merchandising team on merchandising standards, interior design, space planning and store layout and other visual merchandising techniques.
- Train instore visual merchandising team to maintain a uniform look & feel and standardization across stores

3. People Management (In case applicable)
- Manage and support team recruitment
- Monitor staff development and facilitate complaint resolution
- Set KRA's for direct reports and conduct performance appraisal
- Oversee staff deployment and drive motivation levels of the direct reportees

DISPLAY

QUALIFICATION

Basic Qualification / Education / Vocational Training

Graduate degree in any field

Advanced

Qualification / Certification / Specialist Training

NVQ certification in retail display or similar certification

EXPERIENCE

Minimum Experience

5-6 years of experience

Specific / Relevant Experience

4 years of experience in visual merchandising role in retail organization

COMPETECIES

Functional Skills and Capabilities
- Good Knowledge of Visual Merchandising processes
- Good Knowledge of consumer behavior/market trends/market forecasting techniques
- Good Knowledge of Interior design and architecture
- Resource Management
- Execution abilities
- Proficiency in English and local language

DELIVER

Perspective

Key Result Area (KRA)

Measure

Financial

Adherence to allocated Visual merchandising budget

% deviation from the allocated budget

Customer

Creative and Innovative visual merchandising concept development

Internal / External Customer Feedback score

Current Processes (Internal)

Adherence to visual merchandising standards

Achieve targeted complaince % wrt. visual merchandising standards

Execution of Visual Merchandising event calendar

Meeting the set timelines

"Build" for Future" (Capability)

Enhance the retail capability, technical and behavioural skills

Number of training programs attended by self or team/

% improvement in performance pre and post training session

JOB INTERACTIONS

KEY INTERNAL INTERACTION WITH

NATURE OF INTERACTION

Marketing Department

For coordinating the merchandising with marketing initiatives

Graphic Designer

For implementing the various merchandising initiatives by getting them designed

Retail Team

For smooth implementation of merchandising initiatives in the stores

Finance Department

For getting financial approval for merchandising operations and initiatives

Category Management

For understanding the Concept merchandise and seasonal themes

KEY EXTERNAL INTERACTION WITH

NATURE OF INTERACTION

Printing/Signboard Contractors

For coordination to print designs on posters, brochures etc

Suppliers

For approvals/negotiations to procure shop fitments and fixtures for territory

About the Company

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing a retail presence of over 13 million sq. ft. across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation). The Group employs around 31,000 employees.