Website & Social Media Manager

Job description / Role

Manage the website content, monitor ongoing evolution and propose strategies and features as appropriate.
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the company’s ideal customers.
o Create, curate, and manage all published content (images, video and written).
o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Create, maintain and execute a Content Calendar and posting schedule.
o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
o Design, create and manage promotions and Social ad campaigns.
o Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Requirements

- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Fluent in Arabic and English
- Displays ability to effectively communicate information and ideas in written and video format.
- Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
- Highly creative, positive, passionate and able to self-manage.
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research.
- Highly knowledgeable in the principles of “Search and Social”.
- Possesses functional knowledge and/or personal experience with WordPress.
- Knowledge in Graphic Design & principles of Photography is a plus.
- Experience in ad copy-writing is a plus.

About the Company

AlSaggaff Trading Co. is a leading sanitary ware retail/wholesale company based in Jeddah Saudi Arabia. Since its foundation in 1970, AlSaggaf has been able to occupy a strong and distinctive position in the market.The company is proud to provide a large customer base exceeding 4000 clients, which are being served through 15 branches spread throughout the kingdom.