Certificate In Employee Engagement

As companies strive to compete in an increasingly competitive marketplace, you need to think about your employees and whether they are highly engaged to help your business grow.

Recent research from Aon Group has shown that 61% of employees globally are engaged, meaning 39% are not; so how is this creating a drag on business performance?

Employee Engagement is generally seen as a state of being, that brings together concepts of work effort, motivation, organisational commitment and job satisfaction. In simple terms it is about employees 'going the extra mile', and feeling valued with passion for work.

In the Middle East the main focus, over the past few decades, is in the use of reward to motivate and ultimately 'engage' employees. While reward can play a role there are a number of other actions that will help employees to be happier, healthier and more fulfilled at work, and as a consequence they will deliver improved business performance. Research has repeatedly demonstrated that positive work relationships are linked with profit, revenue growth, customer satisfaction, productivity, innovation, staff retention, efficiency and, health and safety performance. In addition, engaged employees will be stronger advocates of their organisations and help protect the employer from the reputational risks associated with poor service levels or product quality.

Conversely, having a disengaged workforce brings huge risks, as well as productivity losses. Organisations may lose their best people, threaten effective collaboration, innovation and human capital management, as employees will not be inclined to use their tacit knowledge and skills for the good of the organisation.

This course will provide knowledge, guidelines, templates and case studies to help you develop an engaged workforce and contribute to improved business performance.

• Heads of HR: HR Managers, HR Directors, Vice Presidents
• CEOs, General Managers, Managing Directors and Executive Directors
• Compensation and Benefits Managers Learning and Development Managers

• Employee Engagement – Setting The Scene
• Employee Engagement In The Middle East
• The Importance Of Culture And Values, And Building An Employer Brand
• Assessing What Employees' Views Are
• Building The Business Case For An Engagement Programme
• Building The Business Case For An Engagement Programme
• Building An Employee Engagement Strategy
• The Role Of Executives And Managers In Engagement
• Engaging Key Stakeholders
• Implementing An Engagement Programme
• Recruit For Engagement
• Reward And Recognition For Engagement
• Learning And Development, And Engagement

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.