Assistant Manager

Job description / Role

Your Role:

The Manager Performance Marketing will drive revenue, user acquisition and brand awareness. The role will make data-driven decisions to grow Aster's sales, optimize and expand our channels, and build towards an explosive launch.

Your Responsibilities:

- Support performance marketing across different channels, such as Paid Search, and collaborate closely with any partner agencies to deploy, optimize, and report on results.
- Work with the Digital Marketing team to ensure that messaging is consistent and aligned across all media, as well as to improve audience strategy.
- Manage budgets and campaigns across all digital channels to achieve a high return on investment and a low cost of acquisition, and make sure that money is spent wisely across all performance channels.
- Develop and manage digital prospecting and remarketing efforts, as well as test/learn initiatives.
- Keep track of key media performance metrics and report on them.
- Ensure effective planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
- Identify and test new channels to ensure that established important metrics are met or exceeded.
- Collaborate closely with management to offer ideas for improving funnel conversions, receiving feedback, and presenting outcomes.

Requirements

Education & Experience:

- Bachelors in marketing, business administration or any relevant field.
- 4-5 years of experience in a performance marketing role with at least 2 years of experience building effective multi-channel marketing strategies (PPC, SEO, social media and other digital channels).
- Prior work experience in the healthcare sector preferred.
- Strong understanding of social media advertising, google analytics and keyword search skills.

About the Company

From a single medical centre to a performance-driven healthcare enterprise spread across more than 366 medical establishments, including 27 hospitals, 115 clinics and 223 pharmacies in 7 countries and growing, Aster DM Healthcare has transitioned into being the leading healthcare authority across the Middle East and India.

Currently one of the largest and fastest growing conglomerates in the MENA region, Aster DM Healthcare covers the full spectrum of healthcare services. An expansive portfolio includes hospitals and clinics, pharmacies, diagnostic centres, educational institutions, healthcare management and healthcare support systems.

Headquartered in Dubai, the Aster DM network now encompasses more than 19,657 employees( Doctors, Nurses, Others) with JCI accredited clinics and diagnostic centres.

Never content to rest on its laurels, Aster DM Healthcare is constantly seeking opportunities to set new yardsticks with advanced developments. With many more innovative and ambitious initiatives, Aster DM Healthcare has radically catalyzed the healthcare revolution across Middle East & India.

Each of the Group’s verticals is a symbol of distinction, driven by the commitment to build a healthier tomorrow and to take healthcare to the next level of excellence.