Assistant Marketing Communications Manager - Hotel Group

Job description / Role

To assist the Marketing Manager in the running of short and long-term marketing communications and promotions, as well as marketing and brand building strategies for the resort, both online and offline to drive measurable growth. Actively monitor, guide and support brand standards implementation, alignment and compliance within the individual businesses.

Pro-actively identify areas that need additional support in terms of online and offline Marketing.

• Assist in the choice of channels to be used for all Marketing activities.
• Optimize Search Engine Marketing (SEM) spending and results with better targeting.
• Supervise posting and monitoring of all Social Media.
• Ensure that offline and online marketing activities are fully integrated.
• Track results on a weekly basis to compute monthly reports and keep track on departmental and individual targets.
• Ensure that online content is accurate and relevant. Also make sure that copy is SEO friendly and update it with the brand Content Management System (CMS).
• Be responsible for the creation of on-standard Electronic Direct Mail (eDM), its tracking as well as its publishing.

Requirements

• Understanding loyalty and customer recognition. (Essential)
• Excellent communication skills across a variety of platforms and on all levels. (Essential)
• Good eye for creativity and interest in finding new trends and ways. (Essential)
• Understanding of different Restaurants & Bars concepts and brands. (Desirable)
• Market research capabilities for competitor reviews and checks. (Essential)
• Outstanding English skills in written and verbal language. (Essential)
• Dynamic and confident individual. (Essential)
• Good time management and prioritising capabilities. (Essential)
• Ability to work under pressure and tight deadlines. (Essential)
• Strong attention to detail and the production of high quality work. (Essential)
• Capability to deliver marketing materials in line with brand standards. (Essential)
• Should display personal drive to succeed and achieve. (Essential)
• Good understanding of the audience and guest profile catered for. (Essential)
• Market planning and project management skills. (Essential)
• Proficiency in new media, social media and digital marketing. (Desirable)
• Understanding of design programmes such as the Adobe Suite, Dreamweaver & Photoshop. (Desirable)
• Understanding of HTML language. (Desirable)
• Understanding of SEO. (Desirable)
• Strong proficiency on Microsoft Office. (Essential)

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.