Brand Advocacy Manager

Job description / Role

Brand Advocacy Manager - NYX Prof. Makeup

WE ARE NYX PROFESSIONAL MAKEUP! WITH LOVE FROM L.A.

This isn't just makeup! This is a fierce community of independent spirits. We believe in unstoppable self-expression. We provide cruelty free, long lasting, pro-level pigments. We are from LA, made for the world! We are the new makeup pro, we are NYX Professional Makeup.

Your mission...

As Social Brand Manager for NYX Professional Makeup, you are embarking on the journey of a fast-growing makeup brand, with a strong community of advocates and so much to conquer! Your role is to maximize the social reach, engagement, and reputation of the brand, through content generation, management of social media channels, and development of influencer strategy and influencer relationships. You will own our GCC social media accounts (more than 1.1M followers already) and be the expert of consumer engagement and earned media. The role reports to the Brand Director.

You will be

Working with influencers and Integrated Marketing Communication team.

• You are always on to find new online key opinion leaders that will fit with the brand values to generate new partnerships.
• Develop, manage, and implement the influencer strategy for the brand as well as execute the content strategy to engage with the right influencers
• Own the relationship with influencers: screening process and final selection, contract, content plan & briefing on campaigns
• Manage professional makeup artist relationships including makeup schools, content creation and consumer facing master classes
• You recommend the right allocation of the advocacy budget between influencers.

Creating social content

• Create & localize digital media content together with Product Brand Manager to define best in class activations.
• Ensure consistent tone of voice across all platforms
• Implement content strategies on all platforms (Youtube, Meta, Tiktok, Snapchat...).
• Coordinate live shopping on social media with key ecommerce clients (together with Online Brand Manager)
• Generating big ideas with passion and energy to build creative briefs to agencies or influencers.
• Validating the creative direction of the campaign and follow up closely on the execution: posts delivered in time, optimizing content/wording, ensuring of the alignment with the brand values and goals
• In touch with the retail activation manager and Online Business Manager, you co develop social assets suitable for retailers / retailers post.

Tracking KPIs and generating learnings:

• Generate and track Earned media
• Adapt paid media strategy by identifying contents overperforming and allocate support to accelerate
• Update & analyze the brands social dashboards of paid & earned media performance and social listening, giving recommendations to management, feeding social trends to the team
• Analyze the brand campaigns KPIs, build with our partner agencies the end of campaign reports and recommend an action plan for the next ones
• Present the learnings to the division management committee and to the global marketing development team
• Develop an understanding of consumers and shoppers through social engagement
• Plan, allocate and execute total budget for influencer marketing

Leading social and influencing brand events

• You will lead brand events to elevate the brand purpose or to promote new launches.
• You are the key contact to the event agency, responsible for the budget to deliver the perfect brand experience and generate maximum reach and engagement

Requirements

You are...

• You have at least +3 years of experience from a similar position
• You have experience with for example community management, influencer strategy and/or earned media (media experience is a plus)
• You have experience with multiple stakeholders and/or agency management
• You are proactive, result driven and passionate about your job and drive your projects from start to finish
• You are curious, and willing to explore new grounds as Gen Z media consumption is constantly evolving
• You have excellent interpersonal skills to nurture the relationship with influencers and build new partnerships (Tik Tok content creators, live-streamers etc.)
• You have a hands-on approach and a drive that enables you to get things done
• You are fluent in English and Arabic

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.