Brand Communications Manager

Job description / Role

The purpose of this role is to be the single point of contact between GM and agency partners for all offline and online advertising communication for the specific brands assigned as required for vehicle launches, product life cycle sustainer campaigns, campaign creative optimization and trafficking tactical in-market creative development through creative agencies (online, social and digital) for the region’s dealer network. Develop offline, online and branded communication strategies to grow the brand’s opinion/consideration/intention amongst the target audience. In addition to plan, develop and implement the annual brand advertising and the media plan that support the annual brand promotional priorities. The role is also responsible for ensuring all non-brand retail advertising is managed through various agencies and adheres to brand guidelines.

Key Responsibilities:
- Lead all advertising & consumer engagement plans and activities related to the brand.
- Accept briefs from GM in-market marketing managers and track their progress through internal departments and evaluate creative work and ensure they meet the brief.
- Seek and support innovative branded entertainment strategies.
- Lead annual catalog and web content refresh process among all stakeholders.
- Support annual media planning process in line with available budgets.
- Work with members of the Marketing team to align on business & brand health objectives so as to translate these into communication strategies.
- Work with Finance, GPSC, Legal, PR and CRM teams to ensure alignment, process compliance, corporate governance, and support as required.
- Manage & control level of spending according to budget allocated by business owner.
- Drive, manage, approve and control all dealer coop advertising for the brand.
- Achieve Flawless Launches with an integrated communication deck to the dealer network (i.e. website, mobile, digital, brochures, print, POS – in showroom & Service facility) included working files
- Achieve Brand Health Targets.
- Construct and communicate 90-day rolling dealer network communication deck.
- Ensure total alignment and integration across all media (CRM, social, digital, traditional & Retail advertising) and deliver all campaign materials prior to Start-Of-Sales.
- Represent the brand for planning and execution of all activities at the Dubai Motor show.
- Work closely with finance team for month accrual (both GM and agencies) and ensure budgets are efficiently spent up to their limit annually.
- Ensuring that the brand CI and integrity is maintained in all consumer facing communication.

Requirements

- Bachelor degree in Marketing/Business Administration or equivalent experience
- Minimum 4-5 years of marketing communications experience (automotive preferred)
- Good understanding of the Marketing & Sales process at an Automotive OEM or related field
- Good understanding of consumers and trends in the Middle East
- Work experience at an advertising agency in a client service role is an advantage

Skills:
- Very strong multi-tasker
- Analytical skills
- Delegation skills
- Strong presentation skills
- Motivating others
- Strong proficiency with common computer applications

Competencies:
- Innovation Management
- Managing Vision & Purpose
- Strategic Agility
- Managerial Courage
- Building Effective Teams
- Decision Quality
- Creativity

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.