Brand Manager

Job description / Role

Main goals:
- To contribute as a member of the marketing and branding to achieve corporate objectives.
- To be responsible for the administration of marketing and communications activities including promotions, exhibitions, out of home advertising and PR campaigns.

Responsibilities:
- Ensuring that business units and 3rd party agencies comply with brand guidelines.
- Assisting in timely execution of the marketing plans.
- Initiating CSR activities & assist in event activations.
- Managing events and executing yearly events calendar.
- Assisting the team during events and exhibitions.
- Providing marketing support to other business units.
- Handling production and installation of signages and branding (internal & external)
- Assisting the team in internal and external communications (emailers, posters, notices, etc)
- Manage and maintain website updates in conjunction with Website Developer
- Review Marketing Budget and contribute to managing financial aspects of marketing tasks within given budgets and assist the Marketing Department in the production of monthly financial spread sheets and reports
- Manage and maintain digital menu content.
- Manage social media accounts for Binghatti Holding
- Create content & captions for Social Media
- Produce & support in the development of marketing collaterals - PPT, Marketing plans
- Liaise with Media & Destinations Partners
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives - Lead creative development to motivate the target audience to "take action"
- Establish performance specifications, cost and price parameters, market application and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Oversee new ongoing marketing and advertising activities
- Monitor market trends, research consumer markets and competitors’ activities.
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand direction, choices and tactics

Requirements

Qualifications & Education:
- BS/MS Degree in Marketing or related field
- Proven working experience in Marketing 5-10 years’ experience.

Working experience and Skills:
- Proven experience as a brand manager or associate brand manager
- Competency in Arabic and English is a must
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data driven thinking and an affinity for numbers
- Outstanding communication skills
- Degree in marketing or related field is a must

About the Company

Binghatti Holding is an international investment holding company headquartered in Dubai International Financial Centre (DIFC). The company focuses on high-growth potential projects in the real estate, hospitality, education, industrial, construction and FMCG sectors. Empowered by mercantile experience since 1875, the brand seeks to redefine the norms of the region by delivering reasonably priced high quality products in a timely manner.

Binghatti Developers, the real estate development branch of Binghatti Holding operates throughout the UAE with a value of more than AED 3 Billion and 30 projects, including the AED 1 Billion Swarovski Sparkle Towers in Dubai Marina. The company currently operates in several areas throughout Dubai including Dubai Silicon Oasis, Dubai Marina, Jumeirah Village Circle, Liwan, Dubai Land Residence Complex and Business Bay.

Binghatti Beverages, the beverage manufacturing arm of Binghatti Holding was established to provide world class beverages catering to the unique tastes of the GCC and MENA region. The company focuses on capitalizing on the region’s growing FMCG industry by commercializing the traditional juice flavors ethnic to the Middle East. The company recently invested more than AED 250 Million in a Kizad, Abu Dhabi production facility equipped with state of the art Tetra Pak filling and packaging lines. The facility sits on a plot of more than 1 million square feet and currently produces the Binghatti Beverages’ signature brand, Raubi of London.

Binghatti Hospitality intends to provide world class Hospitality Management services throughout the GCC and MENA region. The company’s primary concentrations include Food & Beverage, Hoteliering, Art Curation, Facilities Management, Sales, Marketing & ecommerce, Finance, Revenue Management, Purchasing, Human Resources, and Information Technology services related to the Hospitality Industry. The company is primarily known for their CUPAGAHWA and Aghatti café and restaurant brands in the UAE.

Binghatti Industries envisages the establishment of a technologically advanced, environmentally friendly, and sustainable smart aluminum production facility capable of producing up to 10,000 tons of aluminium frames and profiles per year. The intricate process involves the latest technology in aluminium manufacturing and processing machinery to ensure the highest environmental standards of production. The facility will also feature a state of the art joinery equipped with modern technology to produce fire resistant doors and wooden decor products.

Granada Europe Construction (GEC) is an international construction company with ‘first class unlimited’ rating. Headquartered in Dubai, GEC’s main line is principal contracting involving high-rise buildings, large purpose-built complexes, and infrastructure execution. In recent years, GEC has also moved into the niche of executing exquisite and extravagant projects for internationally renowned VIP clients.