Brand Manager - Flour

Job description / Role

Purpose: To lead, plan, organize, develop, direct, supervise, and control the activities of the brand/s within the guidelines of profitability, leadership, growth and discipline with direct responsibility for development. To ensure consumer satisfaction through implementing effective management controls of food with quality services.

Responsibilities:
- Develop and implement a marketing and sales strategy in order to deliver Volume, Share and Profit targets as specified in the AOP.
- Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example manufacturing, supply chain and quality control) to implement these changes.
- Conducts periodical market visits and periodical brand valuation.
- Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department.
- Work with the Sales & Trade Marketing Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services.
- Contribution to key projects organizational projects as assigned – Cost saving initiatives.
- Planning & Reporting – Annual Budget, Quarterly Business Review, Mid-Year Review.
- Effective liaison with Advertising Agencies. Supervising their activities in order to develop and produce on time, effective ATL & BTL brand advertising.

Requirements

- Bachelor’s degree in Business Administration
- 5-8 years minimum experience in brand management
- Food background, ideally with culinary experience

Functional Knowledge:
- Project Management skills
- Strategic penetration
- Consumer insight development
- Marketing savvy
- Strong and successful experience in marketing/category developments program execution
- Strong understanding of production and supply chain logistic processes
- Strong understanding of financial measures including P&L and NWC.

About the Company

Agthia Group is a leading Abu Dhabi based food and beverage company established in 2004. The Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol Agthia. 51 percent of the Company’s shares are held by General Holding Corporation, an Abu Dhabi Government entity, with the balance held by individual and institutional investors.

The Company’s assets are located in the UAE, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality, trusted and innovative food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East.