Job closed
Ref: GP991-89
Job description / Role
To drive the platform / brand execution plan within the Integrated Commercial Planning process through effective coordination with Channel Category Sales Development & Category Management and leveraging on local consumer, customer insight and communication.
- Ensure successful implementations of consumer / customer promotions and all new product launches
- Guide development of channel execution plans aligned with platform / category priorities
- Manage agencies supporting the marketing / category execution plan in alignment with deliverables
- Develop and deliver category product knowledge & new launch trainings to enhance capabilities of sales teams
- Leverage consumer / customer insight, market dynamics via market research and market visits for input into the program
- Be the commercial lead for all projects in accordance to the New Product Development & Introduction procedures
- Monitor the competitiveness of the portfolio in terms of pricing or trade activities, and customer relevance of value proposition and take appropriate actions
- Recommend and propose the optimum PFME support to drive platform growth and profitability
Requirements
- Bachelor Degree Business - Marketing / Hospitality
- 3- 5 years’ experience in Marketing, B2B or hospitality preferably within F&B industry
- Knowledge with B2B channels, and experience in Marketing or Communication companies
About the Company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.