Brand Marketing Manager

Job description / Role

Our client, a well known international food & beverage company, is seeking a Brand Marketing Manager.

Reports directly to the International Head of Marketing.

Must possess minimum 6 years of marketing experience.

Responsibilities:

Brand building:
- Write the brand strategy and annual marketing plan for the UAE
- Develop unique, interesting and targeted brand campaigns, managing delivery and implementation across the marketing mix

Channel management:
- Develop and implement strategic social media strategy, ensuring excellence in brand execution and relevant tone of voice.
- Digital: relaunch company website and develop digital strategy to ensure company is always top of searches and ensuring a joined up customer journey from click to visit
- Own and develop all creative marketing materials for all communication in store and external advertising

Food & Menus:
- Briefing document for food development and wider teams on changes required based on
- Creative design and production
- Working closely with operations to train, brief and deliver menus successfully

New restaurant openings:
- Developing integrated launch plans across the marketing mix
- Developing and executing brand activations / guerrilla marketing activities to create opportunities for PR and social media
- Evaluating local market place ensuring our pricing and product is appropriate for the competitive set and target consumer
- Delivering all marketing materials to ensure a smooth and integrated brand execution

Other:
- Manage marketing budget
- Analyze all marketing activities for ROI against budget and compile monthly reports
- Manage agencies: PR, Design & web. Performance-manage and source new partners where needed

Requirements

- Educated to degree level
- Creative flair
- Completer-Finisher - excellent organizational and project management skills & can demonstrate that
- Excellent communication & stakeholder management skills
- Commercial awareness and real understanding of operations
- Fluent in English

About the Company

Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.

We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.