Brand / Trade Marketing Manager (Water Bottle Industry)

Black Pearl

UAE

Ref: RP174-327

Job description / Role

Employment: Full Time

Our client is a large international FMCG company is currently looking for a Brand/Trade Marketing Manager to be based in the UAE. In this role, you will have the following responsibilities:

• Lead the effort to drive brand awareness, customer demand, and brand preference for all brands.
• Engage consumer and customers through the conception and implementation of marketing campaigns, promotions and trade marketing programs, merchandising services, sponsorships, and market research.
• Build strong relationships with the sales teams and participate actively in customer facing activities and meetings.
• Implement, maintain and consistently communicate compelling brand positions and USPs
• Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities
• Timely and efficiently communicate the marketing and trade marketing programs to the sales teams and other departments.
• Monitor brand marketing and trade marketing budgets integrity and consistency both for consumer and trade.
• Prepare and monitor annual budgets for the brand marketing and trade marketing department.
• Run the annual brand marketing and trade marketing planning process. Set brand planning calendar both consumer and trade, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Own the relationship with advertising agency's activities/projects, providing direction for all necessary marketing/creative material produced. Ensure consistent creative execution and positioning and development of integrated campaigns

Requirements

To be considered for this role, you need to meet the following criteria:
• MBA plus 8-10 years in senior level communication, brand management and trade marketing role in water business experience is essential
• Solid understanding of the following areas: advertising, market research, digital marketing, consumer promotions, POS marketing, sales promotions, trade marketing, sales planning and forecasting.
• Strong cross-functional project management skills, including leading new launches and in market implementations.
• Excellent written and oral communication and presentation skills.
• Strong analytical skills/attention to detail required.
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
• Advanced Excel and MS PowerPoint skills required.

About the Company

Black Pearl is a human resources and recruitment agency that provides a holistic business and talent solution in a progressive, dynamic, and efficient way.

We pride ourselves as a unique black pearl and strive to delight our clients with a personalized partnership that helps them propel towards success.

Whether you need to find top talent, your next great job opportunity, or a consulting solution for managing your business, engaging employees, evolving your work culture, planning your people strategy, or resourcing challenges, we can help.

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Marketing Manager salaries in UAE

Average monthly compensation
AED 15,000

Breakdown available for industries, cities and years of experience