Category Marketing Manager

Job description / Role

One of the biggest sporting brands in the world are looking for a Category Marketing Manager who will be based out of the head office in Dubai. The position will be based around Women's Running.

The nature of the work is focused on creating product and brand demand, understanding external constituents and effectively presenting company or product information. As the Category Marketing Manager you will be responsible for developing and implementing the complete marketing plan for a product line and developing the projects that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers.

The responsibilities of this position are listed below:
- Participates in activities such as work planning, process development, resource optimization, employee goal setting, coaching, hiring decisions, and performance monitoring.
- Develop and execute seasonal and category marketing projects
- Engage with the consumer by category to ensure targeted projects are driving brand strategies with the consumer Adopt, enrich and creatively execute and/or support global cat strategy within local markets
- Partner across internal teams (sports marketing, event marketing, retail brand marketing, etc.) to ensure projects are executed per category brand direction
- Lead category marketing projects to achieve defined Go to Market goals
- Track and evaluate Marketing impact
- Manage timelines and budget

Reporting to the: Head of Marketing

Requirements

The ideal candidate will be an avid sports fanatic with a passion in fitness and running.

Previous experience in Marketing and Events is mandatory.

The ability to handle pressure situation, structured time lines and last minute changes.

Knowledge of the UAE market is an advantage.

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

• More than three decades experience managing international brands in local environments
• A prestigious portfolio of world class brand partners
• Anchor tenancy in all major GCC shopping malls
• A proven track record of securing exclusive retail and distributor agreements
• An experienced management team
• Strong customer relationships