Content Marketing Executive

Job description / Role

Overview
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai's only virtual helicopter tour and endorsements from a number of international sporting celebrities.

Job Description
The Content Marketing Executive will contribute to the development and implementation of content marketing strategies across various online channels, with a focus on social media management, content creation & online reputation management. Their responsibilities will include assisting with content management across different platforms, including blogs, SEO, social media, websites, and newsletters. The role is designed to enhance the company's organic search results, boost brand awareness, and aid in increasing revenue.

- Social Media Management:
- Schedule daily posts on various platforms (Instagram, Facebook, LinkedIn, YouTube).
- Develop engaging content and monitor industry trends.
- Collaborate on content creation and ensure visual and written alignment.
- Generate monthly content calendar and handle community management.
- Analyze competitor activity and trends for brand alignment.
- Provide urgent copywriting support and track call-to-actions with UTM.
- Online Reputation Management:
- Manage inquiry responses and monitor online reviews.
- Identify and escalate negative reviews for resolution.
- Craft professional responses and encourage positive reviews.
- Collaborate to address customer issues and improve ratings.
- Mitigate fake profiles and provide regular progress reports.
- Content Marketing & Management:
- Develop content plans for increased traffic and engagement.
- Plan digital content across relevant platforms.
- Liaise with stakeholders and production teams.
- Audit and commission third-party content as needed.
- Schedule and publish high-quality content, supporting website optimization and SEO practices.

Email Marketing Support:

- Assist in newsletter editorial planning and content selection.
- Analyze insights from newsletter campaigns.

Reports & Analysis:

- Analyze key metrics and ROI against objectives.
- Monitor social media trends and campaign effectiveness.
- Utilize Talkwalker insights for positive brand perceptions.
- Deliver timely monthly social reports on growth, engagement, and opportunities.

Requirements

Desired Skill & Expertise

- Strong verbal and written communication skills
- Proficiency in the use of Google Analytics, and other Analytical & tools;
- Project coordination
- Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
- Knowledge of SEO best practices
- Use of social media scheduling and moderation tools for organic and paid content
- Knowledge of social channels
- Planning
- Knowledge of email marketing
- Knowledge of content management systems
- Knowledge of AI generative copywriting tools and ability to craft compelling prompts

About the Company

The First Group is a British-owned international property development company based in Dubai. The focus is on delivering innovative overseas property developments and solutions to meet the demands of the international property investment market.

As an emerging property market specialist and one of the region\\'s leading independent serviced residential and commercial building developers, The First Group prides itself on offering clients quality off-plan developments, unrivalled services and pioneering products for the finest investment opportunities in Dubai and the Northern Emirates.

With over 20 years\\' experience in the international property market and unparalleled commitment to excellence in all areas, including construction, design, finish and service, choosing to invest with The First Group offers a reliable and secure investment in one of the world\\'s most lucrative property markets.