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Job description / Role
Within Blue Hive, Content UX strategist will be responsible for establishing and maintaining leadership with our clients. You are also expected to assist your Supervisor in daily planning activities. To be most successful at BH, you must be attentive to detail and confident in your execution of tasks.
You will be accountable for:
- Act as a key member of the strategy team
- Establish and maintain thought leadership with clients
- Develop Content Strategy POVs for clients/projects
- Assess, catalogue and organize online content (content inventory)
- Cultivate insights through data/information analysis
- Perform competitive content analyses
- Make content recommendations to fill strategic gaps
- Plan for delivery of online content with real-time relevance
- Persuasively communicate content recommendations to internal teams and clients
- Create taxonomies
- Develop content style guides
Requirements
- 3+ years working in digital advertising, marketing or PR
- Prior experience as a digital Content Strategist or Editorial Planner
- Online publishing knowledge
- Attention to detail, a wide degree of creativity and flexibility, and the ability to manage multiple projects and deadlines
- Analytical, problem solving, verbal and written communication skills
- Expertise with content management systems
- Familiarity with requirements of content as it relates to site, social and mobile on desktop, tablet, phone and emerging devices
- Bachelor or Master degree in Interaction Design, Human Factors Psychology, Journalism, English, or related/relevant work-related experience
- Strong written and oral communications and presentations skills
- Strong leadership and management skills
- Strong computer skills including media research and planning tools and proficiency with MS Office, particularly Excel and PowerPoint
About the Company
MENACOM, part of WPP and Y&R Brands, with headquarters in Dubai, is the Middle East and North Africa region’s leading communications conglomerate. The group includes advertising agencies Young & Rubicam, Intermarkets and Partnership; public relations firms ASDAA Burson-Marsteller, Raee and Polaris; direct marketing specialists Wunderman; media specialist firm mec; and interactive firm Tattoo.
With over 940 employees in its network of 33 offices, MENACOM provides marketing communications services in 13 countries across the Middle East, Levant and North Africa.