CRM Executive

Job description / Role

- Campaign Creation and deployment: Curate and execute captivating email campaigns, newsletters and push notifications harnessing data-driven insights to deliver tailored content for maximum resonance.
- Experimentation: Develop strong hypotheses, conduct A/B test, and make data-based recommendations. Work closely with Martech to drive personalization and automation on CRM communications across channels
- Campaign optimization: Build best practices to continuously maintain or improve metrics such as domain reputation, CTRs, open rates etc.
- Cross Functional: Collaborate with teams across departments to conceive and implement compelling cross-functional campaigns and communications via the Club Apparel Loyalty Program, enhancing member engagement and loyalty.
- Copywriting: Write compelling copy that is tailormade and relevant to the respective channel in English and Arabic

Requirements

- Agency Relations: Manage external agency and multiple vendor relationships related to CRM channels
- Automated Email Enhancement: identify and optimize automated email cycles tailored to each country, ensuring timely deployment of loyalty program communications and general commercial messages.
- KPI Reporting: Compile yearly/monthly CRM KPI reports and action plans
- Insight Presentation: Present market insights, formulate immediate action plans, and activate campaigns to drive traffic and repeat customer purchases
- Segmentation and Action : Extract data as needed to pinpoint customer segments and communicate actionable plans

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.