CRM Manager

Job description / Role

A fantastic opportunity has opened from an international leisure facilities management and operating company. They are looking to hire a CRM MANAGER to join their team in Abu Dhabi to provide world-class entertainment destinations in the Middle East.

As a CRM Manager you will be responsible with:
* Plan and deliver the contact strategy, spanning all communication channels and segments.
* Implement and evolve segmentation of the prospect database to ensure relevancy and impact of communications.
* Develop and implement strategies to collect and augment data to deliver better targeting and relevance.
* Be the guardian of the data; ensure compliance with data policies and enforce contact preferences.
* Opportunity analysis for establishing greater guest relationships
* Increase guest engagement with the brand, new prospects and improve retention from existing customer segments.
* Encourage retention and reactivation using customer segmentation strategies.
* Maintain the high technical standards for key measures, such as accessibility.
* Manage all tactical and promotional activity, liaising with the internal stakeholders and creative agencies to deliver marketing campaigns.
* Mentor CRM Executive

Requirements

* MUST have in-depth experience of using marketing automation.
* Must demonstrate complex, trigger-based programme set-up, not just newsletter-type communications.
* MUST be a good communicator and manager of stakeholder relationships.
* Excellent knowledge of CRM systems and technical opportunities.
* Proven experience of configuring/designing communications for multiple browser types and devices.
* Familiarity with the processes of blacklisting, whitelisting and certification
* Awareness of and compliance with data legislations and guidance around customer data.
* Experience of data captures techniques and familiarity with third party data sets.
* Understanding of the dynamics of communications in a low frequency purchase environment.
* Mentor a CRM Executive, who will assist with the content and build of communications and reporting.
* Fluency in English, with Arabic / Russian / Chinese a bonus.
* Worked in large organizations with many stakeholders across internal and external teams, including in different territories and time zones.
* Experience of CRM across multiple country markets, involving different languages.
* Minimum experience of 4-5 years.
* Post graduate degree level.

This is a great opportunity on joining a leading provider of smiles and you will have a platform to be innovative, creative and be heard; your views, ideas and inspirations will be openly encouraged and welcomed. If you think you have the required qualifications please apply now.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

About the Company

Quest Search & Selection is a specialist recruitment consultancy with over 20 years' experience in sourcing the world's best candidates for the global Retail, FMCG and Hospitality sectors.

With offices in the UK & Dubai, we have an international presence and a global reach. Our recruiters place candidates locally and internationally for a wide variety of roles focusing on the following areas:

Retail Buying & Merchandising, E-commerce & Digital, Food & Beverage, Hotels, Hospitality & Operations, Retail Stores & Operations, HR & Recruitment, Procurement, Supply Chain & Logistics, Sales & Marketing, Technical and New Product Development.

We work in partnership with our clients who range from famous international brands within the Retail, Restaurant, Hotel and Consumer products space. Our reputation is built on our in-depth understanding of the industry and our consultants' skill, knowledge and passion for their sectors.