Digital Communications Senior Officer

Carter Murray

UAE

Ref: HP662-732

Job description / Role

Employment: Full Time

Digital Communications Senior Officer - Dubai

An established Aviation company is seeking a Digital Communications Senior Officer to join the team in Dubai. Working closely with the digital communications team, this individual will be responsible for driving the online presence of the client in line with brand and messaging across all markets.

To be suitable for this role you MUST be fluent in both Arabic & English, have a minimum of 4 years experience in digital marketing including SEO, PPC and Web 2.0 technologies.

Key Responsibilities and Duties
* To manage and monitor the online brand, product and services campaigns across all markets to raise and awareness and promote tactical campaigns online.
* To create and implement strategic digital activities as required and to assist with promotions, route launches and tactical campaigns.
* To evaluate customer research, market conditions and competitor data and to create a strategy to ensure the digital marketing needs of the organisation are met.
* To work closely with E-Commerce to understand and assist with SEO, PPC, advertising and ensure consistency of messaging throughout all campaigns.
* To take promotional briefs and create advertising campaigns that fit with the brand and is in line with corporate messaging.
* To take ownership of all promotional campaigns from inception to completion; including creation, material supply, removal and reporting.
* To recommend suitable online advertising campaigns in-market and in the UAE, including budgeting and messaging.
* To develop, manage and deliver an email marketing
* To manage business relationships with all stakeholders, internal and external, to ensure deadlines are met and work is developed according to client guidelines.
* Work closely and coordinate with the PR team ensuring that campaigns are aligned and that all opportunities from any corporate announcements or events are leveraged.
* Assist the Digital Communications Team with content for Social media platforms - including tactical and strategic promotions as well as Arabic language support.

Requirements

* Master's or Bachelor's degree in Communications, PR, Journalism, Marketing or other related disciplines
* Minimum 4 years experience in digital marketing preferably within aviation.
* Proven writing and editing skills, with a strong command of English and Arabic.
* Knowledge and applied work experience in Web 2.0 technologies sufficient to execute, lead or advise others in assuring that online communication and audience engagement tools and channels are fully leveraged.
* Ability to leverage online communication tools and methodologies and to lead research efforts that identify and map strategies to reach intended audiences.

SR Group is acting as an Employment Agency in relation to this vacancy.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.

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