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Job description / Role
Company Profile:
Every Day, Around the World, People Reach for Unilever Products. Our Brands Are Trusted Everywhere And, By Listening to The People Who Buy Them, We've Grown into One of The World's Most Successful Consumer Goods Companies. In Fact, 150 Million Times A Day, Someone Somewhere Chooses a Unilever Product.
Look in Your Fridge, Or on The Bathroom Shelf, And You're Bound to See One of Our Well-Known Brands. We Create, Market and Distribute the Products That People Choose to Feed Their Families and Keep Themselves and Their Homes Clean and Fresh.
Our Corporate Strategy Aims to Double the Size of Our Business While Reducing Our Impact on The Environment By 2020. As A Result, In the Months and Years to Come, We Envisage Many Opportunities for Our Staff to Progress and Gain Vital Experience. It's Never Been Such an Exciting Time to Join the Unilever Team.
Job Scope:
LOCATION: Dubai
JOB PURPOSE
Are you a Modern Marketer - proficient in all areas of digital marketing but specialized in performance-based marketing? Are you passionate about continuously improving BOTH the customers' experience AND business performance? Are you talented at demonstrating the value of marketing and customer experiences through data and analytics? Then this may be the opportunity for you.
Digital and customer experience transformation is a focus area, guiding the way for further transformation in the whole of Unilever. We are looking for an all-round digital marketer that is both performance and customer obsessed to help accelerate our transformation journey
In this role, you are responsible to support the local teams to continuously improve the strategy, planning, performance and operations of their omnichannel marketing campaigns. This includes investigating and launching innovations to improve performance and processes across the customer lifecycle and experience. You will also drive the paid media strategy and execution for the region, coordinating closely working local teams and the central media agency.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE?
- Investigate and execute continuous improvements to our online customer experience , working with our global/local teams and agencies on implementation. You will need to critically assess which touchpoints and customer interaction improvements will make the biggest difference, then work with global/local cross functional teams and agencies to make improvements. This could mean improving our website UX/UI, email marketing/automation, content marketing, social media marketing, SEO, sales CRM system. Local teams will execute the ongoing operations, but you will need to develop, test and launch the tactics/processes.
- Paid Media leader - lead the strategy, operations, reporting and continuous improvement of our media program, working closely with local teams and media agency.
- Data-driven insights and reporting: Guide local teams on how to improve their performance across both the customer experience and the customer life cycle through data-driven insights and reporting; continuously improve the efficiency of our digital marketing reporting process & enable local teams to understand and use insights to inform their next activities.
- Improve efficiency of digital marketing operations : Optimize the way of working / processes with the local markets and/or agencies
Requirements
SKILLS YOU SHOULD HAVE
- Results driven mindset & Can-do mentality
- Strong project management and process management skills with focus on detail
- Customer experience obsession
- Deep understanding of data driven marketing in a result-driven and commercial context
- Strong analytical skills to continuously optimize, develop and drive improvement
- Team player, "people person" at ease working cross-functional (both with marketing- and sales departments)
- Ability to communicate technical information in a clear and simple way to non-technical people
- Strong skills in defining and implementing digital marketing strategies
- Must be entrepreneurial with the initiative to find out what needs to be done and just get on with it
- Fluent in English (verbal & written) is a must; fluency in Arabic is highly desirable
EXPERIENCE YOU SHOULD HAVE
Essential:
- Bachelor or master's degree in marketing-, communication- or commercial direction
- 5+ years of working experience in a similar role
- Strong experience in setting up, managing and optimizing multi channel media campaigns. You will not be actually setting up or managing the campaigns, however it is essential you have strong experience in this so that you can critically assess what the media agency is doing.
- Experience in working with (and influencing) a range of stakeholders to get projects done on time and in full
- Proven track record of data driven marketing that drives revenue
- Deep understanding of customer journey thinking & mapping, including life cycle management
- Strong knowledge of marketing technology (i.e. CRM platforms, content management systems, systems to manage marketing processes/workflows)
- Strong understanding of ad tech (ad networks, DMP)
- Strong understanding of analytics platforms (Google Analytics 360, Tableau, Power BI, etc)
Desirable:
- Proven experience in touch point attribution modelling
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.