Digital Marketing Analyst - Global Agency

Job description / Role

Digital Marketing Specialist - Dubai

A Global Advertising Agency is seeking a Digital Marketing Analyst to join the team in Dubai. This individual will ensure a portfolio of clients websites contains the most up to date and pertinent information, presented in an engaging, innovative and informative way.

The person will also be responsible for leveraging best practices from the global network and leveraging social media tools to build client engagement.

Responsible for generating all reports for clients across portfolio as well as identifying insights and opportunities within these in collaboration with SEO/Social and Account Teams feeding back to the relevant teams to better our products and solutions across platforms.

Required to develop proposals for clients to outline their analytics requirements in collaboration with our SEO manager and account management teams.

- Implementation and management of strategies for clients.
- Define requirements and tasks related to ongoing and new analytical engagements.
- Provide insights and recommendations to account management teams/clients based on analytics findings allowing teams to identify opportunities within client business.
- Must be well versed with Web, Mobile, Search, Marketing, Campaign, Competitive, Social and Consumer Analytics.
- Must be able to understand and manage data – offline & online and provide insights through analysis.
- Proficient in creating interactive dashboards for internal teams as well as for client use.
- Good understanding of the digital landscape - digital technologies and innovations across platforms – being able to apply this knowledge to analysis work.
- Constantly learning and reviewing new analytics tools and methodologies.
- Experience in building propensity models and working knowledge of Predictive analytics.
- Curate, edit and write content for the website, newsletters, social media channels and blogs.
- Building and populating new web pages, create event specific social media sites and micro sites
- Develop an innovative social media strategy and manage all social media properties.
- Content outreach to ensure effective content distribution to target audiences.
- Key contact to source content from global and drive regional requirements from global content pipeline.
- Monitor key online communities.
- Deliver consumer insights from social media and drive online engagement.
- Manage the production and dissemination of management reports. This can include, subscriber information; Site metrics; error reporting, web analytics etc.

Requirements

- Minimum 3-5 year experience developing content marketing strategies gained in a large corporate environment or working with an agency.
- Exceptional writing and editing skills with a pro-active approach to work
- The successful candidate will be passionate about digital marketing. Therefore, will possess the ability to drive and own the firm’s website.
- Able to write quality content for a broad spectrum of business subject matter areas
- Well-versed in Digital marketing and Analytics best practices
- Google analytics and webmaster tools for insights and reports
- Experienced with social media advertising: facebook and twitter

About the Company

Since 2010, our team has successfully placed some of the world’s finest graduate to mid and C-level talent in organisations across EMEA and APAC, and it all comes down to our niche approach and understanding of the market place, skill sets and trends.

From our offices in Dubai, Riyadh, London and Singapore, we run a sector specific operation. Meaning we specialise in your industry and are able to completely understand your vision, provide market insights and intelligence, and deliver the best talent to fit seamlessly into your operations.