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Job description / Role
Company is a local search and?business-to-business data platform for the MENA region, enabling small to medium-sized companies build an affordable, yet strategic digital presence which allows them to easily be found by online users. Utilizing state-of-the-art search technology, which gathers rich quality data that can be used by subscribers for a variety of uses, but primarily for business-to-business and business-to-consumer marketing initiatives. bfound.io also aims to create the best and most accurate database within the UAE and subsequently in the wider Gulf region, to help Google provide consumers with accurate and relevant search results, thus helping them find what they are looking for in the fastest, most efficient manner. With headquarters in Dubai - UAE, bfound.io is led by a management team that boasts a wealth of experience in cutting-edge search technology, digital communications as well as database management.
The position: Digital Marketing Manager
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.You will build your own team and run it. The Digital Marketing Manager will report to the CEO, a performance marketing specialist.
Responsibilities:
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
We believe that our company's success comes hiring the absolute best people which is why we do not make compromises when it comes to hiring the most talented people.
About the Company
italent has been around since 2012, when we saw that businesses needed better talent solutions for their employment requirements. By focusing our efforts on quality products and services that are simple-to-use and innovative, our team brings you the best results without any unexpected additional costs and unnecessary complications. Simply put, we love helping businesses find and keep the right people.