Digital Services Marketing Support

Job description / Role

Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Brand & Communications

Management Level
Senior Associate

Job Description & Summary
A career in Brand and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Primary duties and responsibilities

- Develop and execute comprehensive focused marketing strategies that align with overall business objectives to drive growth for tech consulting.
- Identify and evaluate potential marketing opportunities to expand our reach and enhance our brand visibility.
- Collaborate with cross-functional teams to define awareness goals and objectives.
- Build and maintain strong relationships with key stakeholders, including regular communication and updates.
- Work closely with Tech Consulting Marketing Lead to develop joint marketing plans, co-marketing campaigns, and sales enablement activities.
- Collaborate with internal teams, alliance partners, and creative agencies to develop and execute integrated marketing campaigns.
- Create compelling marketing collateral, including presentations, case studies, whitepapers, and website content.
- Monitor and analyze market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
- Drive demand generation activities through effective marketing campaigns, including email marketing, webinars, events, and digital advertising.
- Develop compelling content for various channels, such as blog posts, whitepapers, case studies, and social media.
- Measure and report on the effectiveness of marketing programs and initiatives, including tracking key performance indicators (KPIs) and ROI.

Requirements

Ideal candidates will have the following attributes

Essential

- Bachelor's degree in Marketing or a related field.
- 5+ years experience in Marketing field, professional services / technology companies advantageous
- Excellent written and verbal communication skills.
- Clear understanding of marketing principles and problem-solving approach
- Strong analytical mindset and ability to interpret data and market research.
- Strong project management skills and ability to prioritize multiple projects.
- Familiarity with partner marketing tactics, funnel creation, lead generation and digital marketing tools, platforms, and techniques.

Desired

- Fluent in English and Arabic
- Previous experience in technology companies such as Microsoft, Salesforce, SAP, AWS, IBM

About the Company

At PwC Middle East, we've set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society.

We're a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems, support one another as we grow, develop and build fulfilling careers.

PwC provides industry-focused services for public and private clients across Assurance and Audit, Deals, Consulting, Tax and Legal. We draw on our development legacy that brings together the collective experience of over 7,000 people in our region with offices across 12 countries to solve for tomorrow.

We're striving to consistently deliver innovative work that builds trust and delivers sustained outcomes. And we're proud of the strength that comes from all our different backgrounds and experiences and we value everyone's uniqueness. We thrive in uncertainty, operate with integrity and leverage the diverse perspectives of our teams.

If you're looking for a place that fuels your ambition to make a difference, that matches your curiosity with continuous learning opportunities and reimagines ways of working to enable you to lead a more balanced life, then you're a future PwCer.