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Job description / Role
Digital & Social Media Manager - Arabic Speaking with Cosmetics Online Media Experience
Client is a cosmetics brand is looking for a Digital & Social Media Manager, which supports the communication team in the development and execution of the brand's digital platform and activities.
Some of the responsibilities are withing Social & Digital Media:
- Responsible for the planning and executing the digital and social media calendar for MEA based on the Regional Marketing Calendar and within budget
- Working closely with the International team and adapt strategy in the region
- Building a strong presence for the brand in all social media to achieve high ranking in the social and online media share of voice
- Monitors and manages brand’s online reputation & awareness by ensuring relevant online presence and manages brand content
- Strengthen relationship with social media representatives and online media while increasing database
- Managing and handling social media projects and campaigns
- Build and maintain social media and bloggers’ lists and make sure it is updated in each market
- Draft content in English & Arabic for a unique social media voice
- Creates and organizes content for distribution on online platforms
- Organize and execute social media content development (visual, tutorial videos and text)
- Working closely with graphic designer and team to receive all graphics and content needed.
- Regular meetings with online and social media representatives
- Manage and maintain Facebook page through regular posts, campaigns with the objective of increasing number of likes while maintaining quality control
- Managing YouTube channel for the Middle East and creating content to further promote the channel and increase the number of subscribers
- Adapting, developing and managing website applications for MEA & Turkey
- Responsible for overseeing the launch and roll out of the brand’s iPad makeover application in the region
- Responsible for overseeing the roll out of the brand’s makeover application on websites and liaising with all parties involved while ensuring content and design development is according to brand guidelines
- Mapping or outlining a website's structural content
- Translating marketing or informational content into a functional website
- Creating content (images, graphics, videos) regularly
- Defining and implementing a strategy to drive traffic to the website (online advertising, links, bloggers outreach etc.)
- Maintaining and updating website regularly
Requirements
- Candidate to have at least 3 years experience within cosmetics
- Good editorial skills in English & Arabic
- Existing relationship network with online media representatives
- Good understanding of the online media environment
- Self-Driven and can work without direct supervision
- Consumers insight, specially as regards selective or cosmetics products
- Excellent communication skills
About the Company
The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.
Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.