Digital Strategist and Architect - Banking

Job description / Role

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Are you a proven Digital Strategist who is creative, collaborative, and has a passion for global digital marketing? Are you comfortable facing challenges where the answer is not readily visible, you thrive in a collaborative environment and work across global teams and disciplines to achieve the best outcome? Join a multi-faceted and talented team of digital marketers to promote a best-in-class digital experience. As a member of the Digital Experience team the Strategist will be part of a squad focused on innovative approaches and best practices; leveraging data and analytics to more effectively drive continuous improvement. The candidate is required to work with product, content, blog and social teams, as well as user experience and market insights professionals to develop an integrated strategy that engages the target audience and ensures marketing objectives are strategically aligned across the buyers' journey.

The Digital Strategist will

- Design the digital journey across content, assets and tactics, including paid media, SEO, SEM, both on domain and off domain
- Execute, report on and continuously optimize digital marketing campaigns using analytics to audit and improve digital experiences
- De-construct competitive best practices in digital marketing from leading brands, and advise other functions, especially digital marketers and web developers, on digital best practices
- Leverage Testing strategies to ensure decisions are data and market driven
- Stay informed on the latest thinking in user experience design, emerging digital technologies, approaches and strategies
- Define a holistic digital strategy based on portfolio value proposition and drive and coordinate the integration of digital strategy across all channels
- Liaise and partner with disparate teams across the company who are engaged in digital innovations.
- Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience
- Collaborate with and advise other functions to define the nature of, and desired outcomes from, digital experiences

This role will be located with the Security Product Marketing team based in Austin, TX or Boston, MA.

Requirements

Required Technical and Professional Expertise

- At least 5 years of experience as a Digital Strategist, Information Architect, User Experience Designer or other role which involves strategizing and architecting user experience design for high-traffic, complex digital properties
- Expert understanding of search engine marketing, SEO and organic best practices
- Expert understanding of web metrics, digital media testing methodology and optimization strategies
- Excellent written and verbal skills to communicate department initiatives to stakeholders
- Strong project management skills to coordinate department activities surrounding launches, announces and events
- Fluency in web/digital technologies.
- Ability to work independently and manage tasks in a fast-paced environment with changing priorities and requirements
- Experience within and outside of the US in a digital role and/or within a team that holds global responsibility

Preferred Technical and Professional Expertise

- Budgeting Experience
- Experience managing marketing agency relationships

About Business Unit
IBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the world's economy. IBM Services partners with the world's leading companies in over 170 countries to build smarter businesses by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring excellence.

Your Life at IBM
What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You at IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

About the Company

For more than six decades, IBM Middle East & Pakistan has played a vital role in shaping the information technology landscape of the region. Today, IBM is part of the region's technological fabric, solving real-world business and societal challenges, through its offices in UAE, Saudi Arabia, Qatar, Kuwait and Pakistan, and also a diversity of centers across the region.

Within the region, IBM currently has groundbreaking initiatives in cloud computing, analytics, mobile, security, as well as nanotechnology, eGovernment, healthcare and many more, collaborating with leading educational institutes and governments. IBM supports hundreds of clients to drive transformation through technology, contributes to regional research & development programs and has an active Corporate Service Corps (CSC) program.

Reinvention is a keyword in the company's history and, today, IBM is much more than a "hardware, software, services" company. IBM is now emerging as a cognitive solutions and cloud platform company.