Director of Marketing

Job description / Role

On behalf of our client we are seeking a Director of Marketing. We are looking for existing Directors of Marketing with experience in the travel and tourism sector with strong knowledge of the Emirate of Ras Al Khaimah.

Reporting to the CEO, the Marketing Director will develop marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.

RESPONSIBILITIES:
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
- Deploy technological products and services in ever changing marketplace to make information readily available to the end user.
- Guide the creative design team in order to achieve the best brand exposure for the Emirate and ensure all collateral is compliant with the brand guidelines.
- Obtains market share by developing marketing plans and programs; directing promotional support.
- Maintains relations with trades by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influences present and future products by determining and evaluating current and future market trends.
- Propose the parameters of performance for the media agency and ensure proper execution. Provide appropriate and timely feedback addressing any areas of concern.
- Develops new uses for existing products by analysing statistics regarding market development; acquiring and analysing data; consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
- Maintains marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains marketing staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.

Requirements

- 8+ years of Marketing experience, preferably some of which spent in a tourism led role
- Minimum of 1 year in a director level role
- Arabic is an advantage but not essential
- Bachelor’s Degree educated
- Knowledge of tourism industry
- Knowledge of Ras Al-Khaimah area
- Implementation of marketing plan
- Presence at community events
- Hotel/Attractions partnership is maintained
- Publicity generated for Ras Al-Khaimah as a tourism destination
- Strong inter personal relationships

About the Company

AXIZ Consulting is based in the Dubai International Finance Centre and offers a bespoke, highly consultative recruitment service to local and international organisations across the GCC in both professional services and primary industries. Its founding two members come from a blend of executive search and contingent recruitment and they have taken some of the best practices of executive search and applied this to contingent recruitment in order to produce a service which offers maximum value to clients.

In order for us to build a successful company, we identified a core aim: to offer our clients a service that surpasses that of our competition. In order to do this, we have put into place both internal and external processes that ensure clients receive a consistent and professional service which gets the right results, in the right way.