Director - Trade Product Management

Job description / Role

Purpose:
* To understand the dynamics of international and domestic trade in MENA with a view to size the market for Trade Services in all the Standard Chartered territories and any important but yet un-represented countries.
* To understand customer buying behaviour and needs to develop well researched customer value propositions (CVPs) positioned to increased trade revenue (new products, enhancements, service delivery initiatives, portfolio re-engineering (repricing etc.), product and sales promotion campaigns and alliances)
* To develop and maintain a system to capture competitor and regulatory information on Trade.
* To continuously scan and manage the composition and trends in Standard Chartered's Trade Services portfolio and validate them against market, customer and competitor knowledge. This should enable Standard Chartered to identify and plan for opportunities and threats to protect/grow Trade Revenue

Key Roles and Responsibilities:
* To ensure that sufficient tactical and strategic action plan is articulated so as to maximise the revenue impact of market, customer, business and competitor knowledge by initiating and sponsoring Product Development (New and Enhancements), Portfolio Re-engineering (e.g., repricing and risk allocation) exercises, Product and Sales Promotion campaigns, Service Quality improvements, Training and Product Marketing support for Trade services in MENA. Key focus will be on Open Account Trade products like Factoring, Invoice Financing and Structured Warehouse Financing.
* To lead and manage the articulation and definition of annual Operating Plan for areas of own responsibility in consultation with product partners to:
* Deliver short-term financial results whilst position for medium term performance.
* Identify and provide business case for creation of core capabilities, which support strategic goals.
* Manage revenue and costs (P&L) for assigned Trade product set.
* To demonstrate the business case, for each initiative, on the basis of product features, customer benefits, payback and cost savings/enhanced efficiency as the case may be.
* To devise and implement, in consultation with Country TBS & relationship teams, strategic and tactical framework for each new product launches so that the planned market, wallet share and revenue are achieved.
* To define competitive pricing and tariff structure for NEW products to maximise product profitability and shareholder value.
* To deliver financial result both in respect of revenues and trade volumes.
* To participate in local marketing planning process. Budget, plan and champion local marketing campaigns together with Marketing team.
* To assist in the structuring, pricing and implementation of Trade services/solutions
* To prepare updates to the Market and Product functions in the form or regular Newsletters, or other reporting as required, and to ensure that base and product revenues are consolidated and reported periodically.
* To maintain a high level of customer contact, both by direct and indirect means viz., calls, research visits, Focus groups, questionnaires, tele-research, RM call reports and CMP information etc. to ensure that all CVPs and initiatives are either customer driven or at least validated with customer feedback.
* To provide training and ongoing support to RMs/BDMs and Relationship managers

Requirements

* Degree educated with relevant industry experience in a global organisation. Professional disciplines and experience may include:
* Trade Finance Product / brand management or business management
* Trade banking operations
* Financial management
* Sales or sales management
* Marketing and promotions
* Strategic planning
* Customer and secondary research
* Thorough knowledge of trade products, particularly in one or more of SCB's key markets, together with sound knowledge of risk issues and understanding of operations and supporting systems and processes.
* Strong leadership, motivational and influencing skills to manage cross-border and cross- functional initiatives, and also to gain commitment from Business Heads of the respective countries to develop the trade business.
* Well-developed project management skills in order to manage effectively product initiatives with multiple dimensions.
* Well-developed communication skills to promote SCB brand and trade capabilities to Trade press

About the Company

Standard Chartered Bank started in 1958 in UAE with its first branch in Sharjah. The Group’s business gradually increased in Dubai with the opening of several branches and today, Dubai is the administrative hub of the Middle East and South Asia Region. In its 43rd year, the Bank enjoys the position of having the most extensive branch network among foreign international banks in UAE with 10 branches emirate-wide.

Standard Chartered is an international bank, focused on the established and emerging markets of Asia, Africa, the Middle East and Latin America with an extensive global network of more than 600 offices in over 50 countries. The three principal business groups are Global Markets, Personal Banking and Corporate and Institutional Banking.

In UAE, we are one of the leading banks, offering an extensive range of products and services for personal customers, local companies, multinational corporate and financial institutions.