E Commerce Manager

Job description / Role

Client is an International Insurance company looking for an experienced E-Commerce Manager.

This position recommends the overall SEO, SEM and PPC strategies and is an integral member of the management team. Overall responsibility for leading online marketing activities including online marketing campaigns, aggregator channel, website content and the customer journey for all online brands. Advise on and execute search engine marketing, PPC and brand best practices and strategies. Manage the SEO and Social Media strategy, including link building, content development and design. Manage SEO activity in conjunction with external consultants and local teams. Produce regular reports on PPC, SEO and aggregator performance and provide recommendations to optimize results. Monitor the market and recommend products and services in conjunction with product manager to maximize revenue for the company.

KEY RESPONSIBILITIES AND DUTIES
- Manage overall Online Marketing Strategy including SEO, SEM, PPC and social media strategy.
- Work with external agencies on development and execution of SEO, SEM, PPC and brand advertising initiatives.
- Responsible attaining all online marketing objectives (i.e. CTR, conversion, cost per acquisition (CPA), ROI and revenue targets) and report and analyze key performance indicators daily, weekly and monthly.
- Monitor and report on the customer journey to ensure that conversion is maximized.
- Identify online marketing opportunities to improve performance.
- Set up and Develop digital strategies.
- Establishing KPI’s.

Requirements

- Strong knowledge and experience of Search Engine Marketing, PPC and digital display advertising.
- Extensive SEO & SEM expertise, including Paid Search, Social Media SEO, Google Analytics and other analysis tools.
- Proven track record of generating traffic, CTR, conversion and revenue for an online business.
- Technical and IT skills commensurate in both recommending and executing web based strategies.
- Good problem solving and decision making skills.
- Strong communication skills and ability to work in a team environment.
- Commercial background.
- Strong knowledge of affiliation program, Social Media (Facebook, Google, Twitter, Pinterest … etc)
- Excellent experience in Project Management.
- Expert knowledge of Google AdWords, Microsoft Ad Center, Google Analytics, AMA, STO, Tribion, and Adsense.
- Experience in B2C and B2B2C strategies.
- Commercial and managerial background.
- Some knowledge of html, java script, xml , WordPress and other programming languages

About the Company

KERSHAW LEONARD "WE CHANGE PEOPLES LIVES"

Who we are:

Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today.

Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates.

Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill.

What we do:

Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the client’s team, to assist wherever is needed to improve performance and leadership skills

Why Us:

The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region.