Experiential Marketing Manager

Job description / Role

The Experiential Marketing Manager role is responsible but not limited to the strategic roll out of the Cadillac brand in all Dealer, Customer and consumer activities.

The selected candidate will be the guardian of the Brand Experience guidelines and ensure that all regional and dealer activities are in line with global Cadillac standards.

Reports to the Regional Sales & Marketing Manager and is responsible to manage tactical/daily activities that include:
- Strategic role out of brand activations in line with the Cadillac Brand pillars & the Regional Marketing plan
- Lead on all product launches
- Lead & support on all Motorshow activities
- Lead & support on all PR activities related to press launches
- Strategic input & support of dealer activation's and customer facing activities
- Launch activities
- In market displays
- Ride & Drive activities
- Local brand related activities

Requirements

- Bachelor’s Degree in Business, Marketing or equivalent.
- 3 years’ experience in premium and/ or event planning and execution.
- Competent computer skills – Excel, Word, Power Point, etc.
- High level of presentation skills both in the development and delivery of presentation
- Highly developed oral and written communication skills
- Ability to learn quickly when facing new problems
- Excellent time management & ability to prioritize
- High level of interpersonal skills to work effectively with others both within and outside the organization

Preferred Requirements:
- Luxury/Premium brand experience preferred

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.