Fashion - Brand Marketing Manager

Job description / Role

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 60 years.

As we continue to grow, it's our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

Our passionate teams drive our vision forward, without them, we couldn't create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals - and beyond. It's an exciting journey we're on, and one you could be part of.

What we are looking for:

Working for one of Chalhoub's leading luxury fashion brands, our Brand Marketing Manager will lead all marketing activities within the region in coordination with the Brand Owners while ensuring Brand image is enhanced while driving building store footfall and profitability.

What you'll do

Strategy:
• Set the annual marketing calendar with a detailed breakdown of activations for every week and seek GM and Brand Owners approval
• Set annual ROIs plans for each marketing activation
• Propose overall annual budget with a breakdown of budget per activation per country
• Enhance brand image and ensure that all activations drive commercial KPIs including traffic to store

Relationship Management:
• Maintain strong relationships with the Brand Owners to ensure smooth operations.
• Ensure that all decision making regarding marketing campaigns are in coordination with the Brand Owners
• Work closely with Buying and Retail Operations

Operations:
• Ensure marketing content is localized and tailored to every country within the region
• Ensure that product description on third party websites are up-to-date
• Lead all annual events/ physical pop-ups for product launches and ensure adherence to budget and Brand Owners alignment
• Plan ROI pre-campaign launch
• Calculate ROI post-campaign in terms of commercial metrics (i.e. bottom-line figures, etc.)
• Generate monthly reports on actual marketing spend vs budget, ROI by campaign, customer acquisition achievement v/s target and bounce-back cards reports

CRM and Loyalty:
• Manage all migration projects related to CRM
• Improve database quality of clients in coordination with the Digital Hub
• Coordinate with MUSE loyalty team to improve offerings and gain access to Group-wide customer database
• Analyze CRM data and correlate customer satisfaction to business

People Management:
• Lead and oversee the operations of the Marketing Department, provide expertise, encourage teamwork, and facilitate related professional work processes in order to achieve high performance standards
• Assign individual objectives for employee performance management purposes, manage performance of direct reports in the team, and provide formal and informal feedback in order to support professional development and maximize performance
• Ensure identification and proper development and recognition of talents within the team

Requirements

What you need to succeed in this role:
• Advanced leadership and team management skills
• Project management experience
• Commercial and financial acumen
• Relationship building and management
• Experience in luxury retail
• Experience in Performance Marketing is a plus
• 5+ years in a similar role
• University degree in Marketing
• Arabic speaker would be ideal

What we can offer you
• We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.
• Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing Benefits
• We recognize the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.