Head of Digital

Job description / Role

Core Responsibilities:
• Creating and presenting strategic digital media plans based on sound analytics, supported by data
• Developing innovative solutions to continuously position as a cutting edge source for digital media strategy
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
• Develop strategic annual plans for clients; position ourselves as strategic media partners.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements
• Good understanding on performance marketing & therefore, lead performance planning & execution
• Manage and engage with client counterparts and internal account teams for key account assignments
• Lead new business pitches; lead the RFP/RFQ pitch process and be a primary resource in managing clients – prioritizing their projects, understand their goals and suggest media that aligns with their objectives to drive business
• Work with head of media investments to identify potential partners to continuously elevate agency’s offering.
• Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
• Lead and manage the budget and client billing process
• Coach and mentor the team and provide training on best practices, media principles and industry at large

Requirements

Qualifications:
• University degree preferably in Media or Marketing
• 8-10 years of agency experience, with a minimum of 3 years in a leadership role
• Must have experience of putting together AdTech & MarTech solutions for clients
• Proven track record of developing strong client relationships
• Pitch experience with strong new client acquisition track record
• Proficient in presentation of ideas, concepts & strategy to senior level clients
• Must have a positive attitude and capacity of thinking above and beyond the client's initial ask
• Ability to plan and forecast revenue
• Demonstrate the ability to set priorities while handling multiple projects and to delegate work appropriately
• Working knowledge of Syndicated tools (GWI, Similar Web, Comscore, etc)
• Manage, develop and mentor members of the team
• Must have excellent problem solving and interpersonal skills
• Excellent oral and written communication skills

About the Company

A full service media planning and buying agency geared to offer solutions that span across industries and borders.

A decade worth of experience, a solid ear on the pulse of the market and a keen eye for finding the perfect fit for each communication. This is what makes us the right media partner.

At Team Red Dot, we take the time to understand your brand and marketing objectives. Global access combined with local insights have enabled us to build an extensive web of media expertise to give you bespoke solutions.