Head of Marketing - Al Futtaim Electronics

Job description / Role

Head of Marketing - Al Futtaim Electronics - Dubai, U.A.E.

As a result of continuous success and expansion we are looking for a Head of Marketing. On this role you will assume overall responsibility for developing the annual marketing plan for the Al Futtaim Electronics division; for strategic market planning; market research programmes; field force activities, and control of the marketing budget. Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. Plan and execute yearly marketing & communication programs by driving ATL & BTL activities through offline & online campaigns.

Obtain market share by developing marketing plans and programs for each product; directing promotional support. Maintain relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. Influence present and future products by determining and evaluating current and future market trends. Work closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Work closely with the product management team to define marketing materials and programs. Manage social media presence and direct programs to improve social media reputation and recognition. Undertake continuous analysis of competitive environment and consumer trends. Defining innovative marketing communication tactics tailored to the regional markets.

This role will be based in Dubai. You will report into the Managing Director - Al Futtaim Electronics.

Al Futtaim boasts of a supportive work environment, where all employees support each other in helping achieve & exceed division goals. In turn Al Futtaim is committed to developing employees through its learning and development programmes and internal opportunities.

Requirements

To be considered for this exciting role, you should have a Bachelors Degree specialised in Marketing / Mass Communication. MBA is an asset. You should have minimum 10+ years’ proven track record of success in senior marketing roles. Demonstrate a high level of experience especially in the consumer electronics / home appliance / retail industry. Experience of working in a multinational and multicultural environment is an asset.

Along with extensive marketing experience you must be confident, driven and a dynamic leader. Entrepreneurial mindset with the ability to spot original branding opportunities. You will be required to work on your own initiative and therefore a proactive personality is crucial. You should be able to build strong working relationships, communicating with various levels of management.

Deep knowledge and proven track record in the international markets. You must be commercially aware and knowledgeable of the industry & our competitors and have the ability to thrive in a high-paced environment amidst frequent change. You will need to have excellent business acumen & be a strategic thinker.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.