Head of Marketing - Beauty

Job description / Role

Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you will be doing

The role of Head of Marketing - Beauty is to provide strategic and creative leadership and be accountable for all activities and performance of marketing including, Trade Marketing, Loyalty & CRM, Digital, Social Media, Creative and PR/Influencers.

Our Head of Marketing will be responsible for setting up and leading the brand's strategy and building long-term brand equity.

We are looking for a strong team leader, with passion and experience within marketing and beauty retail to take the brand to the next level.

Key responsibilities and Accountabilities

Planning and Leadership:

- Supports the brand, business expansion and objectives efficiently through the highest standards of customer experience, stakeholder management and cost-effective management of resources, maximizing revenue, profitability, and growth of the businesses.
- Leads the way by infusing global best practices, defining the brand strategy including the values, mission and vision, of the brand
- Developing, empowering and motivating the marketing team
- Develops talent in a mentorship capacity by guiding key marketing operations in the execution of their duties when necessary, ensuring constant honing of their skills, performing performance appraisal for outstanding performers, and readying them for occupation of the Director's position in the future.
- Directs the development and oversees the implementation of policies, guidelines and standards so that all requirements are fulfilled while delivering quality and cost-effective experiences to our customers.

Marketing/Brand/Communications:

- Oversees marketing, social media, content, creative, PR, communications, CX, CRM, Loyalty Customer intelligence functions and is responsible for the creation of integrated marketing strategies that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue.
- Improves and optimizes the marketing department's performance ensuring budgets are adequately spent on key initiatives with clear ROI metrics attached.
- Monitors, measures, and analyzes the effectiveness of strategies applied by each function which leads to the achievement of the relevant department's goals and objectives to facilitate business targets.
- Plays a leading role in the establishment of brand building strategies across all channels. This will be done in collaboration with key stakeholders across the group
- Responsible for running monthly/quarterly/annual reviews with key stakeholders within the business
- Delivers key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.
- Manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.

Insights/CX/CRM/Loyalty:

Delivers key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.

- Overseas CRM and Loyalty and is a major stakeholder in delivering the Advanced Analytics Strategy for the Brand
- Manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
- Drives database strategies and growth, conducts thorough gap analysis in the and enhance data quality practices.
- Set strong measurable CRM driven KPI's

Collaboration:

- Works closely with the GM in driving strong leadership, marketing and strategies
- Develops effective and positive working relationships across the organization as well as externally
- The ability to build and maintain positive and effective relationships as well as to value the opinion of others
- The ability to plan and deliver communications in an impactful, persuasive and tactful way.
- Creates and presents marketing reports to relevant stakeholders and external partners, while communicating messages in a simple, clear, unambiguous, relatable, and digestible manner to varying audiences.

Requirements

What you'll need to succeed:

- University degree in Business or Marketing Graduate from recognised Business Schools or Universities
- Minimum 10 years of relevant experience Marketing in FMCG, Luxury, B to B, Brand development, Digital Marketing, Retail Marketing, ideally for multiple networks and multiple markets
- Extensive experience of working in a multi brand environment
- Strong ecommerce skills
- International mindset
- Exceptional leadership skills
- Understands the importance of strong collaboration and camaraderie
- Experience working in the Middle East region and also outside of the region
- Excellent English is required, and Arabic is also preferable

What we can offer you:

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.